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Madison Avenue runs between Park Avenue and Fifth Avenue in Manhattan. Since the Twenties, it has been the centre of the American advertising industry. The Mad-ison Men were the golden boys of the Sixties , who dreamed up the images of the iconic brands of the USA. Inspired by this theme, Louis De Poortere has created a new collection of Vintage Sixties rugs. A mix of straight and broken lines, of dull and shining yarns, of smooth and ragged pencil strokes.
The Madmen Griff Rug is a striking choice with its deep azurite hue, offering a modern touch to a variety of interiors. I love it because it provides a bold colour statement without overwhelming the space, making it versatile for both contemporary and transitional rooms. It works particularly well in living areas paired with neutral furniture, such as a classic sofa or clean-lined coffee tables, to allow the rug’s colour to stand out. For styling tips, layer it over a lighter-tone rug for added texture or position it beneath a central seating area to anchor the room. Its 1.7m x 2.4m size makes it perfect for defining a seating zone or creating a focal point in open-plan living spaces.
Evan Carter
Flitch Interior Stylist
Dimensions can be found on Arighi Bianchi's website here