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Madison Avenue runs between Park Avenue and Fifth Avenue in Manhattan. Since the Twenties, it has been the centre of the American advertising industry. The Mad-ison Men were the golden boys of the Sixties , who dreamed up the images of the iconic brands of the USA. Inspired by this theme, Louis De Poortere has created a new collection of Vintage Sixties rugs. A mix of straight and broken lines, of dull and shining yarns, of smooth and ragged pencil strokes.
The Madmen Griff Rug is a fantastic statement piece for a variety of interior styles, particularly those leaning towards urban, industrial, or eclectic looks thanks to its concrete jungle name and bold pattern. I love how it effortlessly combines urban grit with a contemporary vibe, making it ideal for living rooms or home offices. When styling, consider pairing it with neutral furniture to let the rug stand out, or layer with textured textiles for added warmth and personality. Its 1.4 x 2 metre size works well under a sofa or a dining table, anchoring the space without overwhelming it. Practical tips include keeping the surrounding decor minimal to highlight its pattern and using furniture legs that don’t cover the rug’s edges for a clean, uncluttered look.
Clara Reynolds
Flitch Interior Stylist
Dimensions can be found on Arighi Bianchi's website here