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Inspired by the vibrant energy of 1960s New York, the Griff design captures the dynamic fusion of Madison Avenue’s advertising revolution and the era’s cultural upheavals. With its mix of sharp lines and distressed textures, this collection evokes the clash of optimism and disruption—reflecting the boldness of movements like Women’s Liberation, Vietnam protests, and May ’68. Influenced by action painting, Griff is a visual tribute to creativity and change, blending the smooth with the raw in every thread. This beautiful and versatile abstract design has a unique combination of neutral and subdued hues. The uneven mélange of colours and its unique texture makes this rug perfect for any modern and contemporary setting. All Louis de Poortere rugs are crafted to be 100% recyclable. About your new rug We recommend John Lewis & Partners Rug Hold Underlay. It prevents your rug from moving underfoot and protects against colour transfer to the floor Vacuum occasionally. When vacuuming your rug, use suction only. Rotating brushes may damage your rug Blot any spills with a clean, dry cloth. Do not rub. Spot clean using a mild soap solution Contains latex so is therefore unsuitable for rooms with underfloor heating Specialist cleaning recommended
I really like this rug’s versatile, vintage-inspired look; it works particularly well in contemporary or industrial interiors, adding texture without overwhelming the space. Its neutral tones make it easy to pair with a variety of colour schemes and furniture styles, while the abstract, distressed finish creates a relaxed, lived-in feel. For styling tips, consider layering with other textiles like throws or cushions to add warmth, and keep furniture simple and sleek to let the rug be the statement piece. It’s also a practical pick - the pattern helps disguise minor stains or wear, making it suitable for high-traffic areas or households with children.
Lina Chen
Flitch Interior Stylist
Dimensions can be found on John Lewis's website here