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Inspired by the vibrant energy of 1960s New York, the Griff design captures the dynamic fusion of Madison Avenue’s advertising revolution and the era’s cultural upheavals. With its mix of sharp lines and distressed textures, this collection evokes the clash of optimism and disruption—reflecting the boldness of movements like Women’s Liberation, Vietnam protests, and May ’68. Influenced by action painting, Griff is a visual tribute to creativity and change, blending the smooth with the raw in every thread. About your new rug We recommend John Lewis & Partners Rug Hold Underlay. It prevents your rug from moving underfoot and protects against colour transfer to the floor Vacuum occasionally. When vacuuming your rug, use suction only. Rotating brushes may damage your rug Blot any spills with a clean, dry cloth. Do not rub. Spot clean using a mild soap solution Specialist cleaning recommended
The Louis De Poortere Griff Soho Rug in black is a versatile choice for adding texture and depth to a variety of interiors. I love its contemporary, slightly distressed look which pairs well with both modern and industrial styles, as well as more eclectic or bohemian spaces. It works particularly well layered over neutral or concrete floors, providing a striking focal point without overwhelming the room. Practical styling tips include pairing it with sleek, understated furniture to let the rug’s pattern stand out, or using it under a coffee table to create a cosy, defined seating area. With its dark palette, it’s also a smart choice for hiding minor stains or wear, making it both stylish and functional.
Adrian Wells
Flitch Interior Stylist
Dimensions can be found on John Lewis's website here