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Inspired by the vibrant energy of 1960s New York, the Griff design captures the dynamic fusion of Madison Avenue’s advertising revolution and the era’s cultural upheavals. With its mix of sharp lines and distressed textures, this collection evokes the clash of optimism and disruption—reflecting the boldness of movements like Women’s Liberation, Vietnam protests, and May ’68. Influenced by action painting, Griff is a visual tribute to creativity and change, blending the smooth with the raw in every thread. About your new rug We recommend John Lewis & Partners Rug Hold Underlay. It prevents your rug from moving underfoot and protects against colour transfer to the floor Vacuum occasionally. When vacuuming your rug, use suction only. Rotating brushes may damage your rug Blot any spills with a clean, dry cloth. Do not rub. Spot clean using a mild soap solution Specialist cleaning recommended
I love this rug because of its versatile, contemporary design that easily complements both modern and minimalist interiors. The neutral white tone with subtle, distressed detailing makes it an ideal base for layering with colourful or textured furnishings without overpowering the space. It's particularly well-suited for living rooms or bedrooms where you want a clean, fresh look. Practical styling tips include pairing it with sleek furniture in natural woods or metal finishes and adding cosy textiles like throws and cushions to soften the space. Its light colour also helps to brighten up darker rooms, making it a flexible choice for various interior schemes.
Imani Lewis
Flitch Interior Stylist
Dimensions can be found on John Lewis's website here