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Inspired by the vibrant energy of 1960s New York, the Griff design captures the dynamic fusion of Madison Avenue’s advertising revolution and the era’s cultural upheavals. With its mix of sharp lines and distressed textures, this collection evokes the clash of optimism and disruption—reflecting the boldness of movements like Women’s Liberation, Vietnam protests, and May ’68. Influenced by action painting, Griff is a visual tribute to creativity and change, blending the smooth with the raw in every thread. About your new rug We recommend John Lewis & Partners Rug Hold Underlay. It prevents your rug from moving underfoot and protects against colour transfer to the floor Vacuum occasionally. When vacuuming your rug, use suction only. Rotating brushes may damage your rug Blot any spills with a clean, dry cloth. Do not rub. Spot clean using a mild soap solution Specialist cleaning recommended
I love the Louis De Poortere Griff Concrete Jungle rug for its versatile, contemporary look that easily ties together modern or industrial interiors. Its muted silver tones work well with grey, white, and darker hues, making it a great anchoring piece in living rooms or bedrooms. Because of its subtle patterning, it adds texture without overpowering other design elements. Practical styling tips include layering it with neutral textiles or pairing it with sleek furniture to emphasise its understated elegance. It also works well in high-traffic areas due to its durable, low-maintenance appearance, making it both a stylish and practical choice for busy homes.
Clara Reynolds
Flitch Interior Stylist
Dimensions can be found on John Lewis's website here