Linie Design Asko Rug 250 x 350cm White
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Heal's
Linie Design Asko Rug 250 x 350cm White
Out of Stock
+ additional colours and finishes available at Heal's
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Description
Hand-woven using wool and cotton, the white Asko Rug works perfectly in many modern interiors. The rug boasts a neutral base contrasting with white cotton warp. Its Nordic maker, Linie Design, is committed to sustainable design and is part of the worldwide Care and Fair scheme to support its weavers. Similarly, every rug is crafted using environmentally friendly fibres.
Our Stylist Says
I really like this white rug for its simplicity and versatility. It’s perfect for creating a fresh, light-filled space and works particularly well in minimalist, Scandi, or modern interiors. The size makes it ideal for defining a seating area in a living room or anchoring a dining space. Practical styling tips include pairing it with neutral tones for a calming effect or adding colourful accessories on top to create visual interest. Its understated design makes it easy to layer with textured throws and cushions, and because it’s white, it’s important to keep it clean - so consider opting for washable or stain-resistant materials if in a busy area. Overall, it’s a great base piece that adapts effortlessly to various decorating schemes.
Lina Chen
Flitch Interior Stylist
Dimensions
Dimensions can be found on Heal's's website here
About Heal's
Founded in 1810, Heal's are an iconic brand with a history of innovation, and are synonymous with timeless elegance and exceptional design.
Heal's is a well-known British furniture store with a history that spans over 200 years. It began in 1810 when John Harris Heal and his son started a business for feather products but soon moved into furniture.
By the 1900s, almost everyone in London knew Heal's for its great furniture. Interestingly, they were also among the first to sell electric lights in Britain. During World War II, their main store even helped by making parachutes for soldiers.
A significant part of Heal's story is Sir Ambrose Heal, who worked there for 60 years, from 1893 to 1953. He had a unique idea combine the beautiful designs from the Arts and Crafts Movement with affordable manufacturing.
This meant more people could buy well-designed furniture without breaking the bank. If you visit the Heal's store on Tottenham Court Road in London, you'll see a cool spiral staircase and a statue of a bronze cat, both of which show off the company's unique style.
While Heal's has a long history, they're always looking forward. In 2001, a company named Wittington Investments bought Heal's, helping it to grow and open stores in many cities, including Manchester and Leeds.
They've also started selling products online, aiming to be a modern e-commerce store with physical showrooms. Their main Tottenham Court Road store celebrated 200 years in 2018. Recently, they revamped it, making it even better for shoppers.
A Rich Legacy in Furniture Design
Heal's is a well-known British furniture store with a history that spans over 200 years. It began in 1810 when John Harris Heal and his son started a business for feather products but soon moved into furniture.
By the 1900s, almost everyone in London knew Heal's for its great furniture. Interestingly, they were also among the first to sell electric lights in Britain. During World War II, their main store even helped by making parachutes for soldiers.
Influences and Design Philosophy
A significant part of Heal's story is Sir Ambrose Heal, who worked there for 60 years, from 1893 to 1953. He had a unique idea combine the beautiful designs from the Arts and Crafts Movement with affordable manufacturing.
This meant more people could buy well-designed furniture without breaking the bank. If you visit the Heal's store on Tottenham Court Road in London, you'll see a cool spiral staircase and a statue of a bronze cat, both of which show off the company's unique style.
Modern Expansion and Growth
While Heal's has a long history, they're always looking forward. In 2001, a company named Wittington Investments bought Heal's, helping it to grow and open stores in many cities, including Manchester and Leeds.
They've also started selling products online, aiming to be a modern e-commerce store with physical showrooms. Their main Tottenham Court Road store celebrated 200 years in 2018. Recently, they revamped it, making it even better for shoppers.
