Loaf
Jonesy Sofa, Medium (Wine Bottle Clever Velvet)
Out of Stock
+ additional colours and finishes available at Loaf
Product Details
A medium velvet sofa with rolled arms and weathered oak legs, handmade in the UK.
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Price History
This is Flitch's record of Loaf's price for the Jonesy Sofa, Medium (Wine Bottle Clever Velvet) between 8 December 2025 and 21 August 2026.
| Last price | Lowest we've seen | Highest we've seen |
|---|---|---|
| £1,895 | £1,795 3 April 2026 | £2,595 16 March 2026 |
Description
Our Jonesy sofa is one of the comfiest and snuggliest sofas around. This beauty is handmade in Blighty with the added loveliness of weathered oak legs.
Styling Notes
The Jonesy sofa in wine bottle clever velvet is a stylish choice for adding a pop of colour and a touch of luxury to your living space. I love its classic silhouette paired with the rich, deep hue, which works beautifully in both contemporary and traditional interiors. It’s well-suited to eclectic schemes or pared-back minimal spaces that need a statement piece. For styling, consider balancing its dark tone with neutral accessories or layering with textured cushions and throws in complementary colours like blush, gold, or soft greys. Keep in mind that velvet can attract dust, so regular maintenance is key, and it’s a great sofa to sit on if you’re after comfort with a sophisticated edge.
Chester
Flitch's AI stylist
Delivery and Returns
Should you wish to return this item you will have 14 days from the date of delivery to do so. To start the returns process, please email [email protected]. Note that the return delivery costs will be at your own expense.
You can find our full delivery and returns policies here.
About Loaf
From Beds to Diverse Furniture
Loaf is a popular British furniture store that started as "The Sleep Room" by Charlie Marshall in 2008. Charlie used money from selling his old business and his savings to start it.
At first, they just sold beds, with Charlie researching 187 mattress and bed factories to ensure only the best products. But by 2012, they began selling other furniture like sofas, chairs, and lights, which led to its rebranding as "Loaf."
Their growth was so impressive that by 2013, they ranked 40th on the Sunday Times Fast Track 100, becoming the 3rd fastest growing retailer in the UK.
Sustainability and Ethical Approach
Loaf's commitment to the environment and ethical practices is evident in their efforts to ensure sustainable sourcing. They aim for all their materials to be responsibly sourced or derived from recycled materials by 2025.
For instance, the timber in their sofa frames comes from responsibly managed forests. Additionally, they're working towards reducing their carbon emissions, improving packaging to be 100% recyclable, and respecting animal welfare.
Notably, their wool will be certified to the Responsible Wool Standard by 2023. Loaf also ensures that all their employees, or 'Loafers,' are paid at least the 'real' Living Wage.
Locations and Community Engagement
Presently, Loaf boasts ten showrooms, uniquely referred to as 'slowrooms,' mainly around London. Beyond just business, they're active in community engagement.
They have partnered with St Mungo's, a leading UK charity, aiming to spend 10,000 hours over the next three years volunteering and raising funds to combat homelessness.
