Loaf
Jonesy Chaise Sofa
£2,895
+ additional colours and finishes available at Loaf
Price History
Description
We've tweaked this classic British sofa so that one lucky devil can really stretch out. First person on gets the best seat...
Our Stylist Says
I love the Jonesy chaise for its versatile design and comfortable, plush look. It works particularly well in contemporary and mid-century-inspired interiors, thanks to its clean lines and cosy silhouette. A key styling tip is to pair it with a mix of textured cushions and throws to add visual interest and make the space feel inviting. This corner sofa is ideal for open-plan living or larger families, as it can anchor a seating area while offering plenty of room for lounging. To enhance its appeal, consider placing it against neutral walls and under soft lighting, letting its colour and shape do the talking. It’s perfect for making a statement without overpowering the rest of the room’s decor.
Evan Carter
Flitch Interior Stylist
Dimensions
Dimensions can be found on Loaf's website here
About Loaf
From Beds to Diverse Furniture
Loaf is a popular British furniture store that started as "The Sleep Room" by Charlie Marshall in 2008. Charlie used money from selling his old business and his savings to start it.
At first, they just sold beds, with Charlie researching 187 mattress and bed factories to ensure only the best products. But by 2012, they began selling other furniture like sofas, chairs, and lights, which led to its rebranding as "Loaf."
Their growth was so impressive that by 2013, they ranked 40th on the Sunday Times Fast Track 100, becoming the 3rd fastest growing retailer in the UK.
Sustainability and Ethical Approach
Loaf's commitment to the environment and ethical practices is evident in their efforts to ensure sustainable sourcing. They aim for all their materials to be responsibly sourced or derived from recycled materials by 2025.
For instance, the timber in their sofa frames comes from responsibly managed forests. Additionally, they're working towards reducing their carbon emissions, improving packaging to be 100% recyclable, and respecting animal welfare.
Notably, their wool will be certified to the Responsible Wool Standard by 2023. Loaf also ensures that all their employees, or 'Loafers,' are paid at least the 'real' Living Wage.
Locations and Community Engagement
Presently, Loaf boasts ten showrooms, uniquely referred to as 'slowrooms,' mainly around London. Beyond just business, they're active in community engagement.
They have partnered with St Mungo's, a leading UK charity, aiming to spend 10,000 hours over the next three years volunteering and raising funds to combat homelessness.
