John Lewis Iona Stripe Rug, Neutral, L240 x W170 cm
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John Lewis
John Lewis Iona Stripe Rug, Neutral, L240 x W170 cm
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Description
With a modern, versatile version of a traditional grid-style pattern the Iona is the sort of rug that looks great in any room. Cleverly woven from a wool-rich mixture that's durable yet soft, the neutral colour palette lends itself to colourful rooms as a contrast or keeps things calms in already relaxed rooms. With a flat finish making this rug ideal for busy, high-traffic rooms, the materials in this rug have been woven together by hand to create a strong construction. About your new rug We recommend John Lewis & Partners Rug Hold Underlay. It prevents your rug from moving underfoot and protects against colour transfer to the floor As this rug is made using natural fibres, shedding is to be expected. This will reduce over time, and should not have an impact on the lifespan or performance of your rug. When you first get your rug, please use the brush attachment on your vacuum cleaner whilst the shedding dies down. After that, when vacuuming your rug, use suction only. Rotating brushes may damage the fibres. When vacuuming your rug, use suction only. Rotating brushes may damage the fibres Blot any spills with a clean, dry cloth. Do not rub or use harsh detergents. Textile backed Attend to spillages immediately and blot with a clean, dry cloth to prevent staining. Dilute a small amount of appropriate carpet shampoo in water. Dampen a colourfast cloth in the diluted shampoo solution and dab the rug, lightly agitating, moving in the direction of the pile. Treat the whole rug and not just the affected area. To restore the appearance of the affected area, use a soft bristled brush to gently comb in the direction of the pile. Allow the rug to thoroughly dry.
Our Stylist Says
I love this rug for its versatile, neutral palette and subtle stripe pattern, which makes it easy to incorporate into a variety of interiors. It works particularly well in contemporary and minimalist spaces, adding texture without overwhelming the room. For styling tips, consider layering it over a larger, textured area rug or pairing it with geometric or modern furniture to elevate a clean-lined aesthetic. Its understated tone also makes it ideal for bedrooms or living rooms where a calm, cohesive look is desired. To keep it looking fresh, rotate the rug periodically and avoid placing it in high-traffic areas if possible to prolong its appearance.
Anaya Kapoor
Flitch Interior Stylist
Dimensions
Dimensions can be found on John Lewis's website here
About John Lewis
A Legacy of Innovation and Inclusion
John Lewis started as a small shop on London's Oxford Street in 1864. Today, it's part of a bigger family called the John Lewis Partnership, which also includes Waitrose stores.
What makes them special is that they're owned by their employees, known as 'Partners'. The idea, from the beginning, was to give everyone a say in how the business was run. With over 74,000 Partners (employees) at the heart of its operations, the essence of John Lewis's vision, from over a century ago, still echoes today being the largest employee-owned venture.
Adapting to Changing Times
Like many stores, John Lewis has had to change with the times. They've closed some shops but have grown their online business a lot, especially when more people started shopping online during the COVID-19 pandemic.
Their history is filled with key moments, like buying Peter Jones in 1905, adding Waitrose in 1937, and starting their website in 2001. They've always tried to adapt and stay relevant.
Commitment to a Greater Purpose
John Lewis believes in doing good and making the world a better place. This is seen in the way they treat their employees and customers. For example, in 2021, they were the first big UK store to give parents six months paid leave when they have a baby and two weeks paid leave if they lose a pregnancy. They've been around for over a century and always aim to do the right thing by everyone.
