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A rug so soft we had to name it Cloud as it feels as good as walking on one! Made from pure Merino wool, it's accented with tassels at either end for a nod to traditional rug design. This rug has been knotted by hand, the oldest and most individual way a rug can be made. This involves an intricate process of weaving by hand on a loom where yarns are tied one at a time, giving the rug a durable construction. The benefits of a wool rug Warm and durable, wool feels beautifully soft underfoot and is long-lasting Naturally flame-retardant and odour resistant Water repellent so easier to clean Naturally biodegradable, wool is part of the circular economy and contains no micro plastics About your new rug We recommend John Lewis & Partners Rug Hold Underlay. It prevents your rug from moving underfoot and protects against colour transfer to the floor As this rug is made using natural fibres, shedding is to be expected. This will reduce over time, and should not have an impact on the lifespan or performance of your rug. When you first get your rug, please use the brush attachment on your vacuum cleaner whilst the shedding dies down. After that, when vacuuming your rug, use suction only. Rotating brushes may damage the fibres. When vacuuming your rug, use suction only. Rotating brushes may damage the fibres Blot any spills with a clean, dry cloth. Do not rub or use harsh detergents. Textile backed Attend to spillages immediately and blot with a clean, dry cloth to prevent staining. Dilute a small amount of appropriate carpet shampoo in water. Dampen a colourfast cloth in the diluted shampoo solution and dab the rug, lightly agitating, moving in the direction of the pile. Treat the whole rug and not just the affected area. To restore the appearance of the affected area, use a soft bristled brush to gently comb in the direction of the pile. Allow the rug to thoroughly dry.
I love the simplicity and softness of this cloud wool rug; its neutral tone makes it incredibly versatile and easy to incorporate into various interiors. It works particularly well in modern, Scandinavian, or minimal schemes where its understated aesthetic can be spotlighted. For practical styling, consider placing it beneath a sofa or dining table to add warmth and texture without overpowering the space. Pair it with crisp white or muted tones, and keep furniture light and streamlined for a cohesive look. This rug also pairs nicely with natural materials like wood or rattan, making it ideal for creating a calming, inviting atmosphere.
Imani Lewis
Flitch Interior Stylist
Dimensions can be found on John Lewis's website here