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A charming choice that's ideal for busy areas of the home thanks to a strong, jute material, this rug comes in a versatile, pared back styling to easily fit into a range of decor styles. With a flat finish making this rug ideal for busy, high-traffic rooms, the materials in this rug have been woven together by hand to create a strong construction. About your new rug We recommend. It prevents your rug from moving underfoot and protects against colour transfer to the floor Natural fibres may shed. This will reduce over time, and shouldn't affect your rug's lifespan or performance When vacuuming your rug, use suction only. Rotating brushes may damage the fibres Blot any spills with a clean, dry cloth. Do not rub or use harsh detergents. Jute is a natural fibre meaning colour variance is expected both in its natural form and when dyed. This means each rug could have a slightly different tone, making your new rug unique. Textile backed
I really like this jute runner because of its natural, textured look which adds warmth and an earthy touch to any space. It works especially well in neutral or Scandinavian-style interiors where simplicity and natural materials are key. The ivory colour keeps it versatile, making it suitable for hallways, kitchens, or even living rooms, particularly in high-traffic areas since jute is durable. To style it effectively, consider pairing with wooden or wicker furniture and adding some greenery for a relaxed, inviting vibe. Keep in mind that, as a natural fibre, it may require a gentle shaking or vacuuming to keep it looking fresh, making it both practical and stylish.
Evan Carter
Flitch Interior Stylist
Dimensions can be found on John Lewis's website here