Loaf
Joëlle Bed
£1,995
+ additional colours and finishes available at Loaf
Price History
Description
A pared back and curved take on an old-school French classic. A lot like the elegant teacher Madame Joëlle that we named this bed after!
Our Stylist Says
I love this bed frame for its classic elegance and timeless silhouette. The Joëlle has a wonderful mix of traditional charm with its gentle curves and understated detailing, making it versatile across various interior styles - from cosy cottage bedrooms to more refined, vintage-inspired spaces. It works particularly well with soft, muted palettes and layered textures, such as plush throws or silk cushions, which can enhance its sophisticated look. For styling tips, consider pairing it with fauteuil-style bedside tables or vintage lamps to create a cohesive, inviting aesthetic. Its neutral tones also mean it lends itself well to layered linens and accent colours, offering flexibility in decorating schemes.
Imani Lewis
Flitch Interior Stylist
Dimensions
Dimensions can be found on Loaf's website here
About Loaf
From Beds to Diverse Furniture
Loaf is a popular British furniture store that started as "The Sleep Room" by Charlie Marshall in 2008. Charlie used money from selling his old business and his savings to start it.
At first, they just sold beds, with Charlie researching 187 mattress and bed factories to ensure only the best products. But by 2012, they began selling other furniture like sofas, chairs, and lights, which led to its rebranding as "Loaf."
Their growth was so impressive that by 2013, they ranked 40th on the Sunday Times Fast Track 100, becoming the 3rd fastest growing retailer in the UK.
Sustainability and Ethical Approach
Loaf's commitment to the environment and ethical practices is evident in their efforts to ensure sustainable sourcing. They aim for all their materials to be responsibly sourced or derived from recycled materials by 2025.
For instance, the timber in their sofa frames comes from responsibly managed forests. Additionally, they're working towards reducing their carbon emissions, improving packaging to be 100% recyclable, and respecting animal welfare.
Notably, their wool will be certified to the Responsible Wool Standard by 2023. Loaf also ensures that all their employees, or 'Loafers,' are paid at least the 'real' Living Wage.
Locations and Community Engagement
Presently, Loaf boasts ten showrooms, uniquely referred to as 'slowrooms,' mainly around London. Beyond just business, they're active in community engagement.
They have partnered with St Mungo's, a leading UK charity, aiming to spend 10,000 hours over the next three years volunteering and raising funds to combat homelessness.
