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The Jensen rug is inspired by traditional 19th-century Persian rug designs found in Soho Farmhouse. An intricate all-over pattern and decorative border is met with rich and deep warm tones as the perfect grounding layer in any room. Hand-knotted in India from a combination of Afghan and New Zealand wool, each one takes up to six months to craft with 41 knots per square inch. Traditionally, hand-knotted rugs still form the highest quality standard among all types of rugs and, depending on the type of knot, can last for generations in the home. Persian-style rug Hand-knotted in India 41 knots per square inch Each rug takes up to six months to craft 100% Afghan lustre wool and New Zealand wool Short pile Inspired by 19th-century Persian rug designs seen at Soho Farmhouse
I love this rug for its classic vintage appeal and versatile colour palette, which can easily complement both traditional and contemporary interiors. Its generous size makes it an excellent focal point for open-plan living areas or larger dining spaces, adding warmth and texture underfoot. To style it effectively, consider layering it over a neutral or solid-coloured floor to highlight its intricate pattern, or pair with understated furniture to let the rug be the statement piece. Practical tips include avoiding placing it in high-traffic areas prone to spills, or using a rug pad to prevent slipping and extend its longevity. Overall, it’s a practical yet stylish choice that grounds a room with timeless charm.
Clara Reynolds
Flitch Interior Stylist
Dimensions can be found on Soho Home's website here