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Hand-tufted in rural India, the collection acts as a platform where pastel colours and vague shapes coexist with the hopes of blending into a concrete idea. About your new rug We recommend John Lewis & Partners Rug Hold Underlay. It prevents your rug from moving underfoot and protects against colour transfer to the floor Natural fibres may shed. This will reduce over time and will not affect your rug's performance. Vacuum clean regularly to reduce the shedding. When vacuuming your rug, use suction only. Rotating brushes may damage the fibres Blot any spills with a clean, dry cloth. Do not rub or use harsh detergents. Latex backed therefore not suitable for underfloor heating. Specialist cleaning recommended.
I really like this Jaipur Swirl Ink rug for its modern yet timeless appeal. Its blue tones make it a versatile choice that can anchor both contemporary and eclectic interiors. It works particularly well layered over neutral floorings or within spaces that benefit from a pop of colour, like a living room or bedroom. When styling, consider pairing it with understated furniture to let the rug be a statement piece, or mix with textured textiles and metallic accents for added depth. For practical purposes, ensure it’s placed in a high-traffic area with underlay for comfort and durability. It’s a great investment for adding colour, texture, and a touch of artistry to your space.
Adrian Wells
Flitch Interior Stylist
Dimensions can be found on John Lewis's website here