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Hand-tufted in rural India, the collection acts as a platform where pastel colours and vague shapes coexist with the hopes of blending into a concrete idea. They say that ideas are a dime a dozen, but are those ideas fully formed? No, most ideas are thoughts without full clarity. The Genesis collection is a play on those ideas, ones with a clear origin but without a clear future. Hand-tufted in rural India, the collection acts as a platform where pastel colours and vague shapes coexist with the hopes of blending into a concrete idea. Thanks to Jaipur's work on the field, in direct contact with the artisan communities, each of their rugs can be traced back all the way to the person who wove it About your new rug We recommend. It prevents your rug from moving underfoot and protects against colour transfer to the floor Natural fibres may shed. This will reduce over time and will not affect your rug's performance. Vacuum clean regularly to reduce the shedding. When vacuuming your rug, use suction only. Rotating brushes may damage the fibres Blot any spills with a clean, dry cloth. Do not rub or use harsh detergents. Latex backed therefore not suitable for underfloor heating. Specialist cleaning recommended.
I love this sky blue rug for its versatility and calming tone, making it a great addition to contemporary and relaxed interiors. It works well in living rooms or bedrooms, especially when paired with neutral furniture to let the colours stand out without overwhelming the space. For styling, consider layering it over a larger, plain rug or placing it under a centre table to anchor a seating area. Its abstract pattern helps introduce a touch of artistic flair while remaining understated, so it’s perfect for adding texture without competing with other statement pieces. Keep accessories minimal and let the colour do the talking - it’s ideal for creating a serene, sophisticated vibe.
Anaya Kapoor
Flitch Interior Stylist
Dimensions can be found on John Lewis's website here