Hugger Bed
Enter your email address to be notified when this item is back in stock
Loaf
Hugger Bed
Out of Stock
+ additional colours and finishes available at Loaf
Price History
Description
The breakfast in bed of all beds, we've upped the squish on this classic winged design. Go on then, giz' a hug!
Our Stylist Says
I love this bed frame for its soft, inviting shape and its versatile pastel hue, which makes it a perfect addition to both modern and contemporary interiors. It works well in bedrooms that aim for a relaxed, boutique hotel aesthetic, but can also be styled with crisp linens and textured throws for a more relaxed look. To enhance its calming appeal, pair it with light woods, gentle neutrals, or subtle metallic accents. Practical styling tips include keeping the bedding sleek and minimal to highlight the elegant curves, and adding plush cushions or throws to inject personality and comfort. Its understated yet stylish design makes it a flexible choice for various colour schemes and decor themes.
Imani Lewis
Flitch Interior Stylist
Dimensions
Dimensions can be found on Loaf's website here
About Loaf
From Beds to Diverse Furniture
Loaf is a popular British furniture store that started as "The Sleep Room" by Charlie Marshall in 2008. Charlie used money from selling his old business and his savings to start it.
At first, they just sold beds, with Charlie researching 187 mattress and bed factories to ensure only the best products. But by 2012, they began selling other furniture like sofas, chairs, and lights, which led to its rebranding as "Loaf."
Their growth was so impressive that by 2013, they ranked 40th on the Sunday Times Fast Track 100, becoming the 3rd fastest growing retailer in the UK.
Sustainability and Ethical Approach
Loaf's commitment to the environment and ethical practices is evident in their efforts to ensure sustainable sourcing. They aim for all their materials to be responsibly sourced or derived from recycled materials by 2025.
For instance, the timber in their sofa frames comes from responsibly managed forests. Additionally, they're working towards reducing their carbon emissions, improving packaging to be 100% recyclable, and respecting animal welfare.
Notably, their wool will be certified to the Responsible Wool Standard by 2023. Loaf also ensures that all their employees, or 'Loafers,' are paid at least the 'real' Living Wage.
Locations and Community Engagement
Presently, Loaf boasts ten showrooms, uniquely referred to as 'slowrooms,' mainly around London. Beyond just business, they're active in community engagement.
They have partnered with St Mungo's, a leading UK charity, aiming to spend 10,000 hours over the next three years volunteering and raising funds to combat homelessness.
