The Range
Hill Interiors The Natural Garden Collection White Lilac Artificial Flower - White
£19
+ additional colours and finishes available at The Range
Price History
Our Stylist Says
I love the simplicity and fresh appeal of the white lilac stem - it’s a versatile piece that adds a touch of elegance without overwhelming a space. It works particularly well in light, airy interiors such as cottage, shabby chic, or modern minimalist schemes. For styling, I recommend grouping a few in a neutral vase or combining with other faux florals for a natural, curated look on a mantel or side table. Because it’s artificial, it’s perfect for low light spots or areas prone to humidity, like bathrooms or kitchens, where fresh flowers might not last. A key tip is to rotate a few stems for different arrangements throughout the season, ensuring your space always feels fresh and vibrant.
Sienna Brooks
Flitch Interior Stylist
Dimensions
About The Range
Humble Beginnings
In 1980, Chris Dawson set up a simple open-air market stall in Plymouth. By 1989, this entrepreneurial spirit led to the opening of the very first physical store on Billacombe Road, originally named "C.D.S. Superstores". However, in the early '90s, a rebranding took place, introducing "The Range" to the world.
Today, with a whopping 200+ stores across the UK, The Range boasts an impressive selection of over 65,000 products, spreading across 16 diverse departments, all dedicated to enhancing homes and lifestyles.
A Visionary Leader
Chris Dawson, the brain behind The Range, held the CEO position from 1989 to 2017. With a flair for business, Chris's achievements haven't gone unnoticed. He was even ranked fifth in a survey of Britain's Top 100 Entrepreneurs.
Under his leadership, The Range has not only thrived locally but has also hinted at European expansion dreams, envisioning a staggering 1,000 stores across the continent.
More Than Just Stores
You can find The Range in many places, mostly outside town centres, but also in shopping areas. Some stores have a coffee shop called "Dee Dee's", and others even have a food section from Iceland. And if you like online shopping, The Range has got you covered there too with a big online store.
