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Helm is a signature design by AMPM. An exclusive creation, anchored in the brand's DNA. More than a bed linen, Helm reflects a true art of living. Made in Portugal.Very soft, slightly wrinkled, washed hemp is fresh in summer and comfortable in winter. Easy to live with, it does not iron and retains its softness and qualities over time.. Product Details • 100% hemp • Washed hemp • Double stitching • Made in Portugal.Care Advice Follow our care tips to maintain the quality of your laundry • Machine washable at 40°C • Tumble dry at low temperature • Iron at low temperature • Do not dry clean. Dimensions • 50 x 70cm: Rectangular pillowcase • 65 x 65cm: Square pillowcase • MADE IN PORTUGAL. • EUROPEAN HEMP. Hemp is a material that requires little irrigation and very few phytosanitary products. The fibre in this product was grown in Europe. • OEKO-TEX® Standard 100. Standard 100 certification by OEKO-TEX® tests textile products for harmful substances via an independent, international label.
I really like this pillowcase because of its natural, understated look and the eco-conscious appeal of hemp. It works particularly well in relaxed, neutral interiors - think Scandi, boho, or coastal-themed spaces - where its subtle texture adds a touch of tactile interest without overpowering the palette. Practical styling tips include pairing it with linen or cotton bedding for a cohesive, breathable feel, and mixing it with textured throws or cushions to create a layered look. Since hemp is durable and gets softer with each wash, it’s perfect for those who want a low-maintenance, sustainable pillow option that ages gracefully.
Clara Reynolds
Flitch Interior Stylist
Dimensions can be found on La Redoute's website here