Heal's
Heal's Flora 4 Seater Sofa St Mortiz Wool Red
£4,079
Price History
Description
Soft, undulating curves and sumptuous, plump cushioning come together to create a cocooning effect in the Flora 4 seater sofa. Exclusive to Heal’s and made in Italy, it’s a bold yet elegant design featuring a wraparound backrest to provide an enveloping spot for curling up, together with a subtle ruffled stitching detail for added style. Its webbed base offers three layers of support: high-density foam ensures long-lasting durability; memory foam provides bounce-back shape retention; and a soft top layer creates a premium level of comfort. Better still, it’s available in a selection of our luxurious leathers and fabrics. Complement with other pieces in the collection.
Our Stylist Says
I love the bold personality of the Flora 4 Seater sofa in St Moritz Wool Red; it’s a statement piece that brings warmth and vibrancy to any living space. Its contemporary, rounded silhouette works really well in modern and eclectic interiors, adding softness to sharp lines and geometric decor. For styling, I would keep the surrounding palette neutral or muted to let the sofa truly stand out, but it also pairs beautifully with contrasting colours, such as deep blues or ochre yellows. Practical tips would include accessorising with textured cushions or throw blankets in complementary hues, and placing it against a wall with minimal artwork to keep the focus on its sculptural shape. The wool upholstery offers both comfort and durability, making it ideal for cosy family rooms or inviting social spaces.
Anaya Kapoor
Flitch Interior Stylist
Dimensions
About Heal's
A Rich Legacy in Furniture Design
Heal's is a well-known British furniture store with a history that spans over 200 years. It began in 1810 when John Harris Heal and his son started a business for feather products but soon moved into furniture.
By the 1900s, almost everyone in London knew Heal's for its great furniture. Interestingly, they were also among the first to sell electric lights in Britain. During World War II, their main store even helped by making parachutes for soldiers.
Influences and Design Philosophy
A significant part of Heal's story is Sir Ambrose Heal, who worked there for 60 years, from 1893 to 1953. He had a unique idea combine the beautiful designs from the Arts and Crafts Movement with affordable manufacturing.
This meant more people could buy well-designed furniture without breaking the bank. If you visit the Heal's store on Tottenham Court Road in London, you'll see a cool spiral staircase and a statue of a bronze cat, both of which show off the company's unique style.
Modern Expansion and Growth
While Heal's has a long history, they're always looking forward. In 2001, a company named Wittington Investments bought Heal's, helping it to grow and open stores in many cities, including Manchester and Leeds.
They've also started selling products online, aiming to be a modern e-commerce store with physical showrooms. Their main Tottenham Court Road store celebrated 200 years in 2018. Recently, they revamped it, making it even better for shoppers.
