Heal's Fitzrovia Loveseat Smart Luxe Velvet Mineral Blue Natural Feet
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Heal's
Heal's Fitzrovia Loveseat Smart Luxe Velvet Mineral Blue Natural Feet
Out of Stock
Price History
Description
Perfectly capturing this season’s Deco Moderne theme, the new Fitzrovia sofa is a contemporary take on the traditional Chesterfield design. Featuring wide scrolled arms and a deep buttoned back, this luxurious sofa has been meticulously designed to deliver a strong silhouette from any angle whilst still being compact enough for smaller homes. Whilst generous in seating, Fitzrovia features a combination of neat proportions, comfortable sit and solid turned wooden legs available in black, natural and chestnut. Designed exclusively for Heal’s and made in the UK, the Fitzrovia is available in a wide selection of Heal’s fabrics as well as this rich Designers Guild Mulberry Varese Velvet as shown.
Our Stylist Says
I love this little loveseat for its classic Chesterfield silhouette, combined with the modern luxe velvet in a soothing mineral blue-it's a versatile piece that adds elegance without overwhelming a space. It works particularly well in both contemporary and traditional interiors, where it can serve as a statement piece or a chic addition to a cosy corner. Practical styling tips include pairing it with neutral or patterned cushions to add interest, and keeping the surrounding colour palette simple for a sophisticated look. It also works beautifully mixed with natural textures like timber or brass accents to bring a warm, inviting feel, making it suitable for living rooms or even a stylish bedroom nook.
Clara Reynolds
Flitch Interior Stylist
Dimensions
Dimensions can be found on Heal's's website here
About Heal's
A Rich Legacy in Furniture Design
Heal's is a well-known British furniture store with a history that spans over 200 years. It began in 1810 when John Harris Heal and his son started a business for feather products but soon moved into furniture.
By the 1900s, almost everyone in London knew Heal's for its great furniture. Interestingly, they were also among the first to sell electric lights in Britain. During World War II, their main store even helped by making parachutes for soldiers.
Influences and Design Philosophy
A significant part of Heal's story is Sir Ambrose Heal, who worked there for 60 years, from 1893 to 1953. He had a unique idea combine the beautiful designs from the Arts and Crafts Movement with affordable manufacturing.
This meant more people could buy well-designed furniture without breaking the bank. If you visit the Heal's store on Tottenham Court Road in London, you'll see a cool spiral staircase and a statue of a bronze cat, both of which show off the company's unique style.
Modern Expansion and Growth
While Heal's has a long history, they're always looking forward. In 2001, a company named Wittington Investments bought Heal's, helping it to grow and open stores in many cities, including Manchester and Leeds.
They've also started selling products online, aiming to be a modern e-commerce store with physical showrooms. Their main Tottenham Court Road store celebrated 200 years in 2018. Recently, they revamped it, making it even better for shoppers.
