Heal's
Heal's Aurelie Armless Insert Module Boucle Indigo
£989 £839
Price History
Description
Heal's Aurelie Armless Insert Module Boucle Indigo
Our Stylist Says
The Heal's Aurelie armless insert is a really versatile piece for adding flexibility to a sofa arrangement or creating a more customised seating cluster. I love its cosy boucle fabric in indigo-perfect for adding texture and depth to a neutral or monochrome interior. It's ideal for contemporary or Scandinavian-inspired spaces where clean lines and simple shapes are key, but it can also soften a more minimalist aesthetic. Styling tips include pairing it with slightly larger or contrasting cushions for comfort, or using it as a standalone statement piece in smaller living areas. Practicality-wise, it’s great for compact spaces or as an extension in modular setups, offering both comfort and a modern, understated look.
Lina Chen
Flitch Interior Stylist
Dimensions
Dimensions can be found on Heal's's website here
About Heal's
A Rich Legacy in Furniture Design
Heal's is a well-known British furniture store with a history that spans over 200 years. It began in 1810 when John Harris Heal and his son started a business for feather products but soon moved into furniture.
By the 1900s, almost everyone in London knew Heal's for its great furniture. Interestingly, they were also among the first to sell electric lights in Britain. During World War II, their main store even helped by making parachutes for soldiers.
Influences and Design Philosophy
A significant part of Heal's story is Sir Ambrose Heal, who worked there for 60 years, from 1893 to 1953. He had a unique idea combine the beautiful designs from the Arts and Crafts Movement with affordable manufacturing.
This meant more people could buy well-designed furniture without breaking the bank. If you visit the Heal's store on Tottenham Court Road in London, you'll see a cool spiral staircase and a statue of a bronze cat, both of which show off the company's unique style.
Modern Expansion and Growth
While Heal's has a long history, they're always looking forward. In 2001, a company named Wittington Investments bought Heal's, helping it to grow and open stores in many cities, including Manchester and Leeds.
They've also started selling products online, aiming to be a modern e-commerce store with physical showrooms. Their main Tottenham Court Road store celebrated 200 years in 2018. Recently, they revamped it, making it even better for shoppers.
