Heal's
Heal's Abstract Organic Rug 200 x 300cm
£809 £687
Price History
Description
Hand-tufted from pure wool, the Abstract Organic Rug pairs sculptural form with bold colour. An asymmetrical, curved edge enhances the rug’s organic composition, with contrasting blocks of rich blue, deep berry, and soft neutral tones creating a strong visual impact. Naturally resilient and plush underfoot, this hand-crafted rug combines artisanal craftsmanship with a contemporary, art-led aesthetic for modern interiors. Carries the Good Weave certification offering superior assurance that no child labour was used in the making of a product. Hand-tufted wool rugs combine the plush comfort and natural resilience of wool with the artistry of handcrafting, offering a high-quality, durable, and stylish floor covering.
Our Stylist Says
I love this rounder styled rug for its modern abstract design and soothing colour palette, which makes it versatile for a variety of interiors. It works particularly well in contemporary or minimalist spaces, adding a layer of softness and visual interest without overpowering the room. To style it effectively, consider pairing it with neutral or muted furniture, allowing the colours to stand out subtly. It’s also a great anchor piece for a seating area or to define a corner within an open-plan layout. For practical tips, ensure the rug is positioned where it can be easily maintained, as light colours may require regular cleaning, and opt for a non-slip underlay to keep it firmly in place.
Evan Carter
Flitch Interior Stylist
Dimensions
Dimensions can be found on Heal's's website here
About Heal's
A Rich Legacy in Furniture Design
Heal's is a well-known British furniture store with a history that spans over 200 years. It began in 1810 when John Harris Heal and his son started a business for feather products but soon moved into furniture.
By the 1900s, almost everyone in London knew Heal's for its great furniture. Interestingly, they were also among the first to sell electric lights in Britain. During World War II, their main store even helped by making parachutes for soldiers.
Influences and Design Philosophy
A significant part of Heal's story is Sir Ambrose Heal, who worked there for 60 years, from 1893 to 1953. He had a unique idea combine the beautiful designs from the Arts and Crafts Movement with affordable manufacturing.
This meant more people could buy well-designed furniture without breaking the bank. If you visit the Heal's store on Tottenham Court Road in London, you'll see a cool spiral staircase and a statue of a bronze cat, both of which show off the company's unique style.
Modern Expansion and Growth
While Heal's has a long history, they're always looking forward. In 2001, a company named Wittington Investments bought Heal's, helping it to grow and open stores in many cities, including Manchester and Leeds.
They've also started selling products online, aiming to be a modern e-commerce store with physical showrooms. Their main Tottenham Court Road store celebrated 200 years in 2018. Recently, they revamped it, making it even better for shoppers.
