Nordic Nest
HAY J104 chair Lacquered oak
£392 £314
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Description
J104 chair by HAY combines elegance and functionality. Designed by Jørgen Bækmark, its wide back offers comfort and a unique graphic appearance. This chair easily blends into both the dining room and the living room.
Our Stylist Says
The J104 chair is a simple yet versatile choice that works particularly well in Scandi-inspired interiors. I love its clean lines and natural lacquered oak finish, which add warmth and a touch of understated elegance to both modern dining rooms and more relaxed, informal spaces. It pairs beautifully with timber tables or even contrasting materials like black or coloured surfaces for visual interest. Practical styling tips include layering it with textured cushions or seat pads for added comfort, and grouping several around a table for a cohesive look. Its timeless design also means it’s adaptable enough to slot into different styles from minimalist to slightly more eclectic interiors.
Anaya Kapoor
Flitch Interior Stylist
Dimensions
Dimensions can be found on Nordic Nest's website here
About Nordic Nest
Founded in 2002, Nordic Nest provides beautifully crafted furniture with the goal of making Scandinavian interior design available around the world, and to bring a sense of simplicity and elegance to your space.
Established in 2002, Nordic Nest underwent a transformation in name from Scandinavian Design Center in 2019. However, its core ethos remained unchanged - to introduce the world to the elegance and simplicity of Scandinavian interior design.
Today, it's not just a brand; it's a hallmark of premium Nordic design, offering a selection of over 30,000 products. From classic iconic pieces to contemporary marvels, the company provides a design experience that captures the very essence of a Scandinavian home - personal, timeless, and filled with memories.
Nordic Nest isn't just about aesthetics; it's also about ethics. The company stands firm on its corporate social responsibility, emphasising employee well-being, promoting diversity and gender equality, and ensuring that business practices are transparent and ethical.
They're also making strides in environmental efforts, always seeking to reduce their carbon footprint. This focus on sustainability and corporate responsibility isn't just for today, but with an eye on the future, ensuring that both their designs and their business practices stand the test of time.
In today's interconnected world, language shouldn't stand in the way. To ensure their customers around the world can easily browse and shop, Nordic Nest partnered with Contentor, a company specialising in translations, to offer their website in multiple languages.
Their online shop, now available in ten languages, shows their commitment to localised content, ensuring that every visitor feels a personal connection.
Working with Contentor, Nordic Nest has focused on more than just translating words. They've worked together to create a full, enjoyable shopping experience for customers everywhere. This dedication to making customers happy has made Nordic Nest a favourite spot for lovers of Scandinavian design all over the world.
An Odyssey in Scandinavian Design
Established in 2002, Nordic Nest underwent a transformation in name from Scandinavian Design Center in 2019. However, its core ethos remained unchanged - to introduce the world to the elegance and simplicity of Scandinavian interior design.
Today, it's not just a brand; it's a hallmark of premium Nordic design, offering a selection of over 30,000 products. From classic iconic pieces to contemporary marvels, the company provides a design experience that captures the very essence of a Scandinavian home - personal, timeless, and filled with memories.
Commitment to Corporate Responsibility and Sustainability
Nordic Nest isn't just about aesthetics; it's also about ethics. The company stands firm on its corporate social responsibility, emphasising employee well-being, promoting diversity and gender equality, and ensuring that business practices are transparent and ethical.
They're also making strides in environmental efforts, always seeking to reduce their carbon footprint. This focus on sustainability and corporate responsibility isn't just for today, but with an eye on the future, ensuring that both their designs and their business practices stand the test of time.
Bridging Cultures Through Translation
In today's interconnected world, language shouldn't stand in the way. To ensure their customers around the world can easily browse and shop, Nordic Nest partnered with Contentor, a company specialising in translations, to offer their website in multiple languages.
Their online shop, now available in ten languages, shows their commitment to localised content, ensuring that every visitor feels a personal connection.
Working with Contentor, Nordic Nest has focused on more than just translating words. They've worked together to create a full, enjoyable shopping experience for customers everywhere. This dedication to making customers happy has made Nordic Nest a favourite spot for lovers of Scandinavian design all over the world.
