Habitat
Habitat Soumak Jute Flatweave Rug - 120x170cm
£110
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Description
Lay down this decorative Soumak inspired rug and reset the vibe to bohemian. Knotted and woven in pure natural jute. This iconically styled flatweave rug provides a distinctive, easy and instant room refresh. Made in India. 100% jute. Spot clean only. Size L170, W120cm. Weight: 7.3kg. Brown traditional Soumak design.
Our Stylist Says
I really like the Habitat Soumak Jute flatweave because of its versatile, earthy tone and textured feel, making it a great statement piece for a variety of interiors. It works particularly well in bohemian, coastal, or eclectic spaces, where natural materials and relaxed textures are key. For styling, I suggest layering it with other textiles like throws or cushions in complementary shades to add depth. It’s also practical for high-traffic areas such as living rooms or hallways, thanks to its durability. To keep it looking its best, spot clean regularly and avoid excess moisture. Overall, this rug adds a warm, inviting touch without feeling overly formal or delicate.
Evan Carter
Flitch Interior Stylist
Dimensions
Dimensions can be found on Habitat's website here
About Habitat
Founded in 1964, Habitat are a renowned brand, and a go-to destination for modern and stylish furniture and home accessories.
In 1964, Sir Terence Conran founded Habitat in London, aiming to bring a fresh European touch to UK home decor.
The first store, located on Fulham Road in Chelsea, became the blueprint for all Habitat stores to come. The store stood out with its distinct design, and was famously known for selling affordable pasta storage jars just as the pasta market began booming in the UK.
Habitat grew swiftly in the UK during the 1960s and even crossed borders with its first international store in Paris in 1973.
The brand's journey through the decades saw various mergers and acquisitions, including its integration with Sainsbury's Group in 2017.
Habitat's innovation extended beyond products; they even launched a mail-order system in 1966 and initiated the concept of flat-pack furniture in 1971.
Celebrating its rich history, the brand marked its 50th anniversary in 2014 by collaborating with past designers and commissioning a special logo.
Habitat has always been at the forefront of modern design. Throughout its history, the brand has been renowned for its collaborations with acclaimed artists and designers, ensuring it consistently offers unique, limited-edition collections.
Under the umbrella of the Sainsbury's Group since 2017, Habitat continues its tradition of merging contemporary aesthetics with functional design, solidifying its reputation as a leading name in home furnishings.
The Birth of Habitat
In 1964, Sir Terence Conran founded Habitat in London, aiming to bring a fresh European touch to UK home decor.
The first store, located on Fulham Road in Chelsea, became the blueprint for all Habitat stores to come. The store stood out with its distinct design, and was famously known for selling affordable pasta storage jars just as the pasta market began booming in the UK.
Rapid Expansion & Legacy
Habitat grew swiftly in the UK during the 1960s and even crossed borders with its first international store in Paris in 1973.
The brand's journey through the decades saw various mergers and acquisitions, including its integration with Sainsbury's Group in 2017.
Habitat's innovation extended beyond products; they even launched a mail-order system in 1966 and initiated the concept of flat-pack furniture in 1971.
Celebrating its rich history, the brand marked its 50th anniversary in 2014 by collaborating with past designers and commissioning a special logo.
Innovation & Collaboration
Habitat has always been at the forefront of modern design. Throughout its history, the brand has been renowned for its collaborations with acclaimed artists and designers, ensuring it consistently offers unique, limited-edition collections.
Under the umbrella of the Sainsbury's Group since 2017, Habitat continues its tradition of merging contemporary aesthetics with functional design, solidifying its reputation as a leading name in home furnishings.
