Habitat
Habitat Scandi Flower Neutral Wool Cut Pile Rug - 160x230cm
£210
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Description
Bold blooms, confident lines. Turn your floor into a Scandinavian-inspired botanical canvas with our 100% wool cut pile rug. The striking floral design sits above the pile, giving texture and depth to the neutral palette. It's soft on the feet but ready to tackle the bustle of real life. Naturally beautiful and perfectly at home in living rooms or bedrooms. Made in India. 100% wool. Woven backing. Spot clean only. Size L230, W160cm. Weight: 12.9kg. Neutral Scandinavian floral design.
Our Stylist Says
I love this one’s versatility - its neutral tones and subtle texture make it a great foundation for a range of interior styles, from Scandi and minimalist to more relaxed boho looks. The wool cut pile adds a softness underfoot, making it ideal for living rooms or bedrooms where comfort is key. When styling, consider pairing it with natural wood furniture and simple accessories to highlight its understated elegance. For a layered look, add some textured cushions and throws in complementary earthy shades. Its practical size means it can anchor a seating area or add warmth to a neutral scheme without overpowering the space.
Lina Chen
Flitch Interior Stylist
Dimensions
Dimensions can be found on Habitat's website here
About Habitat
Founded in 1964, Habitat are a renowned brand, and a go-to destination for modern and stylish furniture and home accessories.
In 1964, Sir Terence Conran founded Habitat in London, aiming to bring a fresh European touch to UK home decor.
The first store, located on Fulham Road in Chelsea, became the blueprint for all Habitat stores to come. The store stood out with its distinct design, and was famously known for selling affordable pasta storage jars just as the pasta market began booming in the UK.
Habitat grew swiftly in the UK during the 1960s and even crossed borders with its first international store in Paris in 1973.
The brand's journey through the decades saw various mergers and acquisitions, including its integration with Sainsbury's Group in 2017.
Habitat's innovation extended beyond products; they even launched a mail-order system in 1966 and initiated the concept of flat-pack furniture in 1971.
Celebrating its rich history, the brand marked its 50th anniversary in 2014 by collaborating with past designers and commissioning a special logo.
Habitat has always been at the forefront of modern design. Throughout its history, the brand has been renowned for its collaborations with acclaimed artists and designers, ensuring it consistently offers unique, limited-edition collections.
Under the umbrella of the Sainsbury's Group since 2017, Habitat continues its tradition of merging contemporary aesthetics with functional design, solidifying its reputation as a leading name in home furnishings.
The Birth of Habitat
In 1964, Sir Terence Conran founded Habitat in London, aiming to bring a fresh European touch to UK home decor.
The first store, located on Fulham Road in Chelsea, became the blueprint for all Habitat stores to come. The store stood out with its distinct design, and was famously known for selling affordable pasta storage jars just as the pasta market began booming in the UK.
Rapid Expansion & Legacy
Habitat grew swiftly in the UK during the 1960s and even crossed borders with its first international store in Paris in 1973.
The brand's journey through the decades saw various mergers and acquisitions, including its integration with Sainsbury's Group in 2017.
Habitat's innovation extended beyond products; they even launched a mail-order system in 1966 and initiated the concept of flat-pack furniture in 1971.
Celebrating its rich history, the brand marked its 50th anniversary in 2014 by collaborating with past designers and commissioning a special logo.
Innovation & Collaboration
Habitat has always been at the forefront of modern design. Throughout its history, the brand has been renowned for its collaborations with acclaimed artists and designers, ensuring it consistently offers unique, limited-edition collections.
Under the umbrella of the Sainsbury's Group since 2017, Habitat continues its tradition of merging contemporary aesthetics with functional design, solidifying its reputation as a leading name in home furnishings.
