Habitat
Habitat Scandi Floral Blue Wool Cut Pile Rug - 120x170cm
£115
Price History
Description
How wonderfully wow. Our stunning but playful floral rug in striking navy, blue and cream delivers a fresh Scandinavian aesthetic. Crafted in soft 100% wool, its cosy and comfortable underfoot and made to give years of pleasure. A truly eye-catching accessory that adds colour and style in bundles. Made in India. 100% wool. Woven backing. Spot clean only. Size L170, W120cm. Size of runner L170, W120cm. Weight: 8.33kg. Blue and white floral design.
Our Stylist Says
I love this rug for its bold, graphic floral design and calming blue tones, making it a versatile piece that adds personality to both modern and Scandi-inspired interiors. It works particularly well in living rooms or bedrooms where a statement yet understated touch is desired. Practical styling tips include pairing it with neutral or white furnishings to let the pattern stand out, or mixing it with other blue accents for a cohesive look. Its wool cut pile adds a cosy texture underfoot, making it perfect for creating a welcoming atmosphere. To keep it looking its best, try to avoid excessive foot traffic or place a rug pad underneath to prevent slipping and help maintain its shape.
Imani Lewis
Flitch Interior Stylist
Dimensions
Dimensions can be found on Habitat's website here
About Habitat
The Birth of Habitat
In 1964, Sir Terence Conran founded Habitat in London, aiming to bring a fresh European touch to UK home decor.
The first store, located on Fulham Road in Chelsea, became the blueprint for all Habitat stores to come. The store stood out with its distinct design, and was famously known for selling affordable pasta storage jars just as the pasta market began booming in the UK.
Rapid Expansion & Legacy
Habitat grew swiftly in the UK during the 1960s and even crossed borders with its first international store in Paris in 1973.
The brand's journey through the decades saw various mergers and acquisitions, including its integration with Sainsbury's Group in 2017.
Habitat's innovation extended beyond products; they even launched a mail-order system in 1966 and initiated the concept of flat-pack furniture in 1971.
Celebrating its rich history, the brand marked its 50th anniversary in 2014 by collaborating with past designers and commissioning a special logo.
Innovation & Collaboration
Habitat has always been at the forefront of modern design. Throughout its history, the brand has been renowned for its collaborations with acclaimed artists and designers, ensuring it consistently offers unique, limited-edition collections.
Under the umbrella of the Sainsbury's Group since 2017, Habitat continues its tradition of merging contemporary aesthetics with functional design, solidifying its reputation as a leading name in home furnishings.
