Habitat Patterned Jute Doormat - Natural
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Habitat
Habitat Patterned Jute Doormat - Natural
Out of Stock
Price History
Description
Warm and welcoming. This striped jute doormat is just the thing for a busy hallway or kitchen. Full of contemporary cottage charm, this natural jute mat will brighten up your doorway and keep outside muck to a minimum. Muddy paws, wet wellies and sodden trainers? This will soak up the lot and still look fabulous. The traditional carpet weave makes for a softer foot feel. What a lovely way to make an entrance. Match with a jute storage basket in a hallway to keep your outdoor bits and bobs ready for the off. Jute. Woven. Not machine washable, wipe clean only. Size L80, W50cm. Size of runner L80, W50cm. 1.4kg. Natural Jute Runner design.
Our Stylist Says
I love this doormat because its natural jute material adds warmth and texture to the entrance, seamlessly blending practicality with subtle style. It works particularly well in rustic, coastal, or vintage-inspired interiors, where organic textures complement neutral palettes and natural materials. For styling tips, consider pairing it with other woven or wooden accessories to create an inviting, layered look. It's also a great choice for outdoor or covered porch spaces, as it’s durable and easy to keep clean, ensuring your entrance remains both functional and aesthetically pleasing.
Anaya Kapoor
Flitch Interior Stylist
Dimensions
Dimensions can be found on Habitat's website here
About Habitat
The Birth of Habitat
In 1964, Sir Terence Conran founded Habitat in London, aiming to bring a fresh European touch to UK home decor.
The first store, located on Fulham Road in Chelsea, became the blueprint for all Habitat stores to come. The store stood out with its distinct design, and was famously known for selling affordable pasta storage jars just as the pasta market began booming in the UK.
Rapid Expansion & Legacy
Habitat grew swiftly in the UK during the 1960s and even crossed borders with its first international store in Paris in 1973.
The brand's journey through the decades saw various mergers and acquisitions, including its integration with Sainsbury's Group in 2017.
Habitat's innovation extended beyond products; they even launched a mail-order system in 1966 and initiated the concept of flat-pack furniture in 1971.
Celebrating its rich history, the brand marked its 50th anniversary in 2014 by collaborating with past designers and commissioning a special logo.
Innovation & Collaboration
Habitat has always been at the forefront of modern design. Throughout its history, the brand has been renowned for its collaborations with acclaimed artists and designers, ensuring it consistently offers unique, limited-edition collections.
Under the umbrella of the Sainsbury's Group since 2017, Habitat continues its tradition of merging contemporary aesthetics with functional design, solidifying its reputation as a leading name in home furnishings.
