Habitat Loft Digital Alphabet Cushion - Grey - 30x50cm
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Habitat
Habitat Loft Digital Alphabet Cushion - Grey - 30x50cm
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Description
Inspired by the city that never sleeps, this New York themed cushion will make a cool addition to your room. In an on-trend grey with a mustard piped edge, it's soft, plump and looks great as a seat or scatter cushion. Great as a standalone accessory or to complement the matching bedding available, it'll add softness and style to your space. And if disaster strikes, the removeable cover is washing machine and tumble dryer friendly.
Our Stylist Says
I love the Loft digital alphabet cushion for adding a playful yet contemporary touch to interior spaces. Its neutral grey tone makes it a versatile accessory that works well in modern, minimalist, or urban interiors, and it can seamlessly blend into a variety of colour schemes. This cushion is ideal for injecting personality into sofas, armchairs, or beds without overpowering the existing décor. For styling tips, try pairing it with other textured cushions in contrasting materials or colours to create visual interest and layers of comfort. Its playful alphabet design also makes it a fun addition in casual or youthful spaces, or as a statement piece in a more sophisticated lounge setting.
Lina Chen
Flitch Interior Stylist
Dimensions
Width:
50.0cmAbout Habitat
The Birth of Habitat
In 1964, Sir Terence Conran founded Habitat in London, aiming to bring a fresh European touch to UK home decor.
The first store, located on Fulham Road in Chelsea, became the blueprint for all Habitat stores to come. The store stood out with its distinct design, and was famously known for selling affordable pasta storage jars just as the pasta market began booming in the UK.
Rapid Expansion & Legacy
Habitat grew swiftly in the UK during the 1960s and even crossed borders with its first international store in Paris in 1973.
The brand's journey through the decades saw various mergers and acquisitions, including its integration with Sainsbury's Group in 2017.
Habitat's innovation extended beyond products; they even launched a mail-order system in 1966 and initiated the concept of flat-pack furniture in 1971.
Celebrating its rich history, the brand marked its 50th anniversary in 2014 by collaborating with past designers and commissioning a special logo.
Innovation & Collaboration
Habitat has always been at the forefront of modern design. Throughout its history, the brand has been renowned for its collaborations with acclaimed artists and designers, ensuring it consistently offers unique, limited-edition collections.
Under the umbrella of the Sainsbury's Group since 2017, Habitat continues its tradition of merging contemporary aesthetics with functional design, solidifying its reputation as a leading name in home furnishings.
