Habitat
Habitat Jute Tassel Rug - Natural - 120X170cm
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Price History
Description
A naturally tactile rug. Intricately detailed this hand- crafted Indian jute rug is a work of art. In fact, a skilled artisan will spend up to 10 hours on a single rug, weaving and looping the thick jute. The coloured cotton wrapped fringe creates an aesthetically pleasing edge. An earthy, honest flooring that will calm any space. Follow through with the natural theme of this jute rug by adding more tactile textures. Such as cushions, curtains and throws. We've lots of beautiful pieces to tempt your designer taste buds, have a browse. Made in India. 96% jute, 3% cotton, and 1% polyester. Spot clean only. Size L170, W120cm. Size of runner L170, W120cm. 6kg. Natural LOOPED PATTERN design.
Our Stylist Says
I love this jute tassel rug for its natural, laid-back aesthetic, making it a versatile piece for many interiors. Its neutral tones work well in both modern and traditional spaces, providing a warm, textured foundation without overpowering other design elements. It’s particularly effective in living rooms or bedrooms with pared-back, earthy, or boho themes. Practical styling tips include layering it with other rugs for added depth or pairing it with neutral or patterned cushions and throws to enhance its tactile appeal. Because it’s made from natural fibres, it’s ideal for casual, low-traffic areas, and its easy-care nature makes it a straightforward addition to relaxed, stylish interiors.
Adrian Wells
Flitch Interior Stylist
Dimensions
About Habitat
The Birth of Habitat
In 1964, Sir Terence Conran founded Habitat in London, aiming to bring a fresh European touch to UK home decor.
The first store, located on Fulham Road in Chelsea, became the blueprint for all Habitat stores to come. The store stood out with its distinct design, and was famously known for selling affordable pasta storage jars just as the pasta market began booming in the UK.
Rapid Expansion & Legacy
Habitat grew swiftly in the UK during the 1960s and even crossed borders with its first international store in Paris in 1973.
The brand's journey through the decades saw various mergers and acquisitions, including its integration with Sainsbury's Group in 2017.
Habitat's innovation extended beyond products; they even launched a mail-order system in 1966 and initiated the concept of flat-pack furniture in 1971.
Celebrating its rich history, the brand marked its 50th anniversary in 2014 by collaborating with past designers and commissioning a special logo.
Innovation & Collaboration
Habitat has always been at the forefront of modern design. Throughout its history, the brand has been renowned for its collaborations with acclaimed artists and designers, ensuring it consistently offers unique, limited-edition collections.
Under the umbrella of the Sainsbury's Group since 2017, Habitat continues its tradition of merging contemporary aesthetics with functional design, solidifying its reputation as a leading name in home furnishings.
