Habitat
Habitat Herringbone Navy Border Jute Rug - 120x170cm
£55
Price History
Description
Picture perfect. Full of charm and character, our herringbone rug has it all. Crafted from natural woven jute in an artisanal style, it takes busy spaces in its stride. Framed with a bold navy cotton border, it plays with contrast in both colour and texture. Made in India. 89% jute, 11% cotton. Spot clean only. Size L170, W120cm. Weight: 4kg. Navy Herringbone design.
Our Stylist Says
The Habitat Herringbone Navy Border Jute Rug is a versatile piece that adds texture and subtle colour to a variety of interiors. I love how the navy border grounds the natural tones of the jute, making it suitable for both contemporary and more traditional spaces. It works particularly well in living rooms or hallways where durability and style are key. Practical styling tips include pairing it with light-toned furniture to enhance its natural appeal or layering with a softer underlay to soften the look. Its size is ideal for smaller to medium-sized areas, and its straightforward design helps it seamlessly fit into various colour schemes without overpowering the room.
Clara Reynolds
Flitch Interior Stylist
Dimensions
Dimensions can be found on Habitat's website here
About Habitat
The Birth of Habitat
In 1964, Sir Terence Conran founded Habitat in London, aiming to bring a fresh European touch to UK home decor.
The first store, located on Fulham Road in Chelsea, became the blueprint for all Habitat stores to come. The store stood out with its distinct design, and was famously known for selling affordable pasta storage jars just as the pasta market began booming in the UK.
Rapid Expansion & Legacy
Habitat grew swiftly in the UK during the 1960s and even crossed borders with its first international store in Paris in 1973.
The brand's journey through the decades saw various mergers and acquisitions, including its integration with Sainsbury's Group in 2017.
Habitat's innovation extended beyond products; they even launched a mail-order system in 1966 and initiated the concept of flat-pack furniture in 1971.
Celebrating its rich history, the brand marked its 50th anniversary in 2014 by collaborating with past designers and commissioning a special logo.
Innovation & Collaboration
Habitat has always been at the forefront of modern design. Throughout its history, the brand has been renowned for its collaborations with acclaimed artists and designers, ensuring it consistently offers unique, limited-edition collections.
Under the umbrella of the Sainsbury's Group since 2017, Habitat continues its tradition of merging contemporary aesthetics with functional design, solidifying its reputation as a leading name in home furnishings.
