Habitat
Habitat Herringbone Khaki Border Jute Rug - 150x80cm
£35
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Description
Dress up a high-traffic area with this beautiful and durable jute rug with contrast cotton border. The herringbone weave shows off the natural fibres and the wealth of almond-inspired brown hues. Backed in latex to prevent sliding, this versatile flatweave rug brings organic warmth to your entryway, kitchen or living room. Hand made. Made in India. 89% jute, 11% cotton. Non-slip backing. Professional clean only. Size L150, W80cm. 3.25kg. Khaki.
Our Stylist Says
I love this jute rug for its versatile, natural look that works well in both contemporary and rustic interiors. The herringbone pattern adds subtle texture without overwhelming the space, making it ideal for living rooms, bedrooms, or even a home office. Its khaki border provides a soft pop of colour that helps define a zone, especially in open-plan layouts. For styling, pair it with wooden furniture, woven baskets, or light textiles to create a warm, cohesive feel. Because it's made from jute, it also offers practicality in terms of durability, but it’s best to avoid high-moisture areas to maintain its appearance. Overall, this piece is great as a foundation for a relaxed, earthy vibe.
Sienna Brooks
Flitch Interior Stylist
Dimensions
Dimensions can be found on Habitat's websitehere
About Habitat
Founded in 1964, Habitat are a renowned brand, and a go-to destination for modern and stylish furniture and home accessories.
In 1964, Sir Terence Conran founded Habitat in London, aiming to bring a fresh European touch to UK home decor.
The first store, located on Fulham Road in Chelsea, became the blueprint for all Habitat stores to come. The store stood out with its distinct design, and was famously known for selling affordable pasta storage jars just as the pasta market began booming in the UK.
Habitat grew swiftly in the UK during the 1960s and even crossed borders with its first international store in Paris in 1973.
The brand's journey through the decades saw various mergers and acquisitions, including its integration with Sainsbury's Group in 2017.
Habitat's innovation extended beyond products; they even launched a mail-order system in 1966 and initiated the concept of flat-pack furniture in 1971.
Celebrating its rich history, the brand marked its 50th anniversary in 2014 by collaborating with past designers and commissioning a special logo.
Habitat has always been at the forefront of modern design. Throughout its history, the brand has been renowned for its collaborations with acclaimed artists and designers, ensuring it consistently offers unique, limited-edition collections.
Under the umbrella of the Sainsbury's Group since 2017, Habitat continues its tradition of merging contemporary aesthetics with functional design, solidifying its reputation as a leading name in home furnishings.
The Birth of Habitat
In 1964, Sir Terence Conran founded Habitat in London, aiming to bring a fresh European touch to UK home decor.
The first store, located on Fulham Road in Chelsea, became the blueprint for all Habitat stores to come. The store stood out with its distinct design, and was famously known for selling affordable pasta storage jars just as the pasta market began booming in the UK.
Rapid Expansion & Legacy
Habitat grew swiftly in the UK during the 1960s and even crossed borders with its first international store in Paris in 1973.
The brand's journey through the decades saw various mergers and acquisitions, including its integration with Sainsbury's Group in 2017.
Habitat's innovation extended beyond products; they even launched a mail-order system in 1966 and initiated the concept of flat-pack furniture in 1971.
Celebrating its rich history, the brand marked its 50th anniversary in 2014 by collaborating with past designers and commissioning a special logo.
Innovation & Collaboration
Habitat has always been at the forefront of modern design. Throughout its history, the brand has been renowned for its collaborations with acclaimed artists and designers, ensuring it consistently offers unique, limited-edition collections.
Under the umbrella of the Sainsbury's Group since 2017, Habitat continues its tradition of merging contemporary aesthetics with functional design, solidifying its reputation as a leading name in home furnishings.