Habitat Forma Geo Wool Flatweave Rug - 170x240cm - Multi
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Habitat
Habitat Forma Geo Wool Flatweave Rug - 170x240cm - Multi
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Description
The Forma large, multi-coloured wool rug is a luxurious statement piece with a retro-styled design in warm yellow and pretty, pastel shades of green. Designed in house, the luxurious rug is hand carved, adding texture and depth, and giving it a sculptural appearance. Designed in House. Hand made. 100% wool. Professional clean only. Size L240, W170cm. Multicoloured retro -styled design.
Our Stylist Says
I love this geometric wool rug for its versatile, contemporary vibe and durability. Its multi-tone pattern adds visual interest without overwhelming a space, making it suitable for both modern and eclectic interiors. I’d recommend it in living rooms, bedrooms, or even a home office-due to its resilient wool construction, it’s great for high-traffic areas. For styling, pair it with neutral upholstery to let the pattern stand out, or layer with textured cushions for added depth. Its size works well under a sofa or a dining table, anchoring furniture nicely while adding warmth and texture to the room.
Clara Reynolds
Flitch Interior Stylist
Dimensions
Dimensions can be found on Habitat's website here
About Habitat
The Birth of Habitat
In 1964, Sir Terence Conran founded Habitat in London, aiming to bring a fresh European touch to UK home decor.
The first store, located on Fulham Road in Chelsea, became the blueprint for all Habitat stores to come. The store stood out with its distinct design, and was famously known for selling affordable pasta storage jars just as the pasta market began booming in the UK.
Rapid Expansion & Legacy
Habitat grew swiftly in the UK during the 1960s and even crossed borders with its first international store in Paris in 1973.
The brand's journey through the decades saw various mergers and acquisitions, including its integration with Sainsbury's Group in 2017.
Habitat's innovation extended beyond products; they even launched a mail-order system in 1966 and initiated the concept of flat-pack furniture in 1971.
Celebrating its rich history, the brand marked its 50th anniversary in 2014 by collaborating with past designers and commissioning a special logo.
Innovation & Collaboration
Habitat has always been at the forefront of modern design. Throughout its history, the brand has been renowned for its collaborations with acclaimed artists and designers, ensuring it consistently offers unique, limited-edition collections.
Under the umbrella of the Sainsbury's Group since 2017, Habitat continues its tradition of merging contemporary aesthetics with functional design, solidifying its reputation as a leading name in home furnishings.
