Habitat
Habitat Braided Jute Circle Rug - 100X100cm - Natural
£35
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Description
Shoes off. Enjoy the rich and natural texture of our round jute rug. Hand braided by local artisans in India, it's timeless, versatile and just a tad groovy with its 60s heritage. Look no further for a super cool, hardwearing floor rug. Hand made. Made in India. 100% jute. Professional clean only. Size L100, W100cm. 1.7kg. Natural Braided design. General Information: We are excited to be welcoming some of our favourite HOME products into the Habitat range. Your product may arrive in Habitat or HOME packaging.
Our Stylist Says
I love this round jute rug for its natural texture and neutral tone, making it a versatile piece that works well in both modern and rustic interiors. Its braided design adds subtle visual interest without overpowering the space, making it perfect for adding warmth to living rooms, bedrooms, or even hallways. For styling tips, pair it with other natural fibres or layered textiles to create a cosy, layered look. It also works beautifully under a coffee table or as a statement piece in a neutral colour scheme, bringing an earthy, grounded vibe to any room. Just keep in mind that jute is durable but can be prone to fraying, so placement in high-traffic areas should be considered.
Anaya Kapoor
Flitch Interior Stylist
Dimensions
Dimensions can be found on Habitat's websitehere
About Habitat
Founded in 1964, Habitat are a renowned brand, and a go-to destination for modern and stylish furniture and home accessories.
In 1964, Sir Terence Conran founded Habitat in London, aiming to bring a fresh European touch to UK home decor.
The first store, located on Fulham Road in Chelsea, became the blueprint for all Habitat stores to come. The store stood out with its distinct design, and was famously known for selling affordable pasta storage jars just as the pasta market began booming in the UK.
Habitat grew swiftly in the UK during the 1960s and even crossed borders with its first international store in Paris in 1973.
The brand's journey through the decades saw various mergers and acquisitions, including its integration with Sainsbury's Group in 2017.
Habitat's innovation extended beyond products; they even launched a mail-order system in 1966 and initiated the concept of flat-pack furniture in 1971.
Celebrating its rich history, the brand marked its 50th anniversary in 2014 by collaborating with past designers and commissioning a special logo.
Habitat has always been at the forefront of modern design. Throughout its history, the brand has been renowned for its collaborations with acclaimed artists and designers, ensuring it consistently offers unique, limited-edition collections.
Under the umbrella of the Sainsbury's Group since 2017, Habitat continues its tradition of merging contemporary aesthetics with functional design, solidifying its reputation as a leading name in home furnishings.
The Birth of Habitat
In 1964, Sir Terence Conran founded Habitat in London, aiming to bring a fresh European touch to UK home decor.
The first store, located on Fulham Road in Chelsea, became the blueprint for all Habitat stores to come. The store stood out with its distinct design, and was famously known for selling affordable pasta storage jars just as the pasta market began booming in the UK.
Rapid Expansion & Legacy
Habitat grew swiftly in the UK during the 1960s and even crossed borders with its first international store in Paris in 1973.
The brand's journey through the decades saw various mergers and acquisitions, including its integration with Sainsbury's Group in 2017.
Habitat's innovation extended beyond products; they even launched a mail-order system in 1966 and initiated the concept of flat-pack furniture in 1971.
Celebrating its rich history, the brand marked its 50th anniversary in 2014 by collaborating with past designers and commissioning a special logo.
Innovation & Collaboration
Habitat has always been at the forefront of modern design. Throughout its history, the brand has been renowned for its collaborations with acclaimed artists and designers, ensuring it consistently offers unique, limited-edition collections.
Under the umbrella of the Sainsbury's Group since 2017, Habitat continues its tradition of merging contemporary aesthetics with functional design, solidifying its reputation as a leading name in home furnishings.