Habitat
Habitat Braided Grey Border Jute Flatweave Rug - 160x230cm
£85
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Description
Handsome hallway hero. That's what we think of this 100% jute rug. We love its simple but effective style. The way the natural golden hue is complemented by the dark grey wool border. Now take a closer look. See how the tightly braided weave gives this rug a tactile organic feel. Does it instantly add texture and interest to a plain floor? You bet. Made in India. 90% jute, 10% wool. Do not wash. Size L230, W160cm. Weight: 8.14kg. Natural braided border design.
Our Stylist Says
I love the Habitat braided jute rug for its natural texture and understated style, making it a versatile piece for various interiors. Its neutral grey border adds a subtle contrast that helps it fit seamlessly into both modern and more traditional settings, especially those with earthy or muted colour palettes. It's perfect for living rooms or bedrooms where you want to introduce warmth and texture without overwhelming the space. Practical styling tips include layering it with softer textiles like throws or cushions for a cosy feel, or pairing it with contemporary furniture for a relaxed, understated look. Its durable natural fibres also make it a sensible choice for high-traffic areas, balancing style and functionality effortlessly.
Clara Reynolds
Flitch Interior Stylist
Dimensions
Dimensions can be found on Habitat's website here
About Habitat
Founded in 1964, Habitat are a renowned brand, and a go-to destination for modern and stylish furniture and home accessories.
In 1964, Sir Terence Conran founded Habitat in London, aiming to bring a fresh European touch to UK home decor.
The first store, located on Fulham Road in Chelsea, became the blueprint for all Habitat stores to come. The store stood out with its distinct design, and was famously known for selling affordable pasta storage jars just as the pasta market began booming in the UK.
Habitat grew swiftly in the UK during the 1960s and even crossed borders with its first international store in Paris in 1973.
The brand's journey through the decades saw various mergers and acquisitions, including its integration with Sainsbury's Group in 2017.
Habitat's innovation extended beyond products; they even launched a mail-order system in 1966 and initiated the concept of flat-pack furniture in 1971.
Celebrating its rich history, the brand marked its 50th anniversary in 2014 by collaborating with past designers and commissioning a special logo.
Habitat has always been at the forefront of modern design. Throughout its history, the brand has been renowned for its collaborations with acclaimed artists and designers, ensuring it consistently offers unique, limited-edition collections.
Under the umbrella of the Sainsbury's Group since 2017, Habitat continues its tradition of merging contemporary aesthetics with functional design, solidifying its reputation as a leading name in home furnishings.
The Birth of Habitat
In 1964, Sir Terence Conran founded Habitat in London, aiming to bring a fresh European touch to UK home decor.
The first store, located on Fulham Road in Chelsea, became the blueprint for all Habitat stores to come. The store stood out with its distinct design, and was famously known for selling affordable pasta storage jars just as the pasta market began booming in the UK.
Rapid Expansion & Legacy
Habitat grew swiftly in the UK during the 1960s and even crossed borders with its first international store in Paris in 1973.
The brand's journey through the decades saw various mergers and acquisitions, including its integration with Sainsbury's Group in 2017.
Habitat's innovation extended beyond products; they even launched a mail-order system in 1966 and initiated the concept of flat-pack furniture in 1971.
Celebrating its rich history, the brand marked its 50th anniversary in 2014 by collaborating with past designers and commissioning a special logo.
Innovation & Collaboration
Habitat has always been at the forefront of modern design. Throughout its history, the brand has been renowned for its collaborations with acclaimed artists and designers, ensuring it consistently offers unique, limited-edition collections.
Under the umbrella of the Sainsbury's Group since 2017, Habitat continues its tradition of merging contemporary aesthetics with functional design, solidifying its reputation as a leading name in home furnishings.
