Habitat Ava Jute Runner - 70 x 200cm - Multicoloured
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Habitat
Habitat Ava Jute Runner - 70 x 200cm - Multicoloured
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Price History
Description
Give your home an authentic feel with the Ava multi-coloured jute runner. Handwoven from 100% jute, this runner is the perfect way to add visual interest to high traffic areas in your home thanks to its durable, jute-rich construction. In a soft, muted colour palette, this runner is expertly handwoven in India from yarn dyed jute. It features a relaxed geometric design with a highly textured finish to offer an inviting touch to a hallway. An original Habitat design, each rug is slightly difference in appearance due to the nature of the design, meaning your rug is truly unique. Hand made. 100% jute. Professional clean only. Size of runner L200, W70cm. Multicoloured.
Our Stylist Says
I really like this rug because of its lively multicoloured palette and natural jute texture, making it a versatile piece for both contemporary and eclectic interiors. It works particularly well in hallways, against wooden flooring, or layered with other neutral textiles to add warmth and visual interest. Styling tips include pairing it with simple, understated furniture to let the colours pop, or combining it with woven baskets and organic materials for a relaxed, boho vibe. Its durable nature makes it an excellent choice for high-traffic areas, while the vibrant pattern brings character without overwhelming the space.
Lina Chen
Flitch Interior Stylist
Dimensions
Dimensions can be found on Habitat's website here
About Habitat
The Birth of Habitat
In 1964, Sir Terence Conran founded Habitat in London, aiming to bring a fresh European touch to UK home decor.
The first store, located on Fulham Road in Chelsea, became the blueprint for all Habitat stores to come. The store stood out with its distinct design, and was famously known for selling affordable pasta storage jars just as the pasta market began booming in the UK.
Rapid Expansion & Legacy
Habitat grew swiftly in the UK during the 1960s and even crossed borders with its first international store in Paris in 1973.
The brand's journey through the decades saw various mergers and acquisitions, including its integration with Sainsbury's Group in 2017.
Habitat's innovation extended beyond products; they even launched a mail-order system in 1966 and initiated the concept of flat-pack furniture in 1971.
Celebrating its rich history, the brand marked its 50th anniversary in 2014 by collaborating with past designers and commissioning a special logo.
Innovation & Collaboration
Habitat has always been at the forefront of modern design. Throughout its history, the brand has been renowned for its collaborations with acclaimed artists and designers, ensuring it consistently offers unique, limited-edition collections.
Under the umbrella of the Sainsbury's Group since 2017, Habitat continues its tradition of merging contemporary aesthetics with functional design, solidifying its reputation as a leading name in home furnishings.
