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A selection of truly unique and totally individual traditional hand-knotted rugs, this range from Gooch Oriental showcases rugs created by different artisans across town and village locations across the world, including traditional Persian creations. Each piece is carefully selected by the Gooch Oriental team to ensure it's authenticity, quality and finish. Each one is knotted by hand, an intricate process using traditional hand knotting techniques. As such, no two pieces are the same, meaning you can add an authentic and unique piece of crafted design into your home, whilst supporting this heritage industry. The Afghan Ziegler style (or Chobi style) is mainly made by Turkmen tribes of Afghanistan settled in the northern provinces of Faryab, Jawozjan, and Mazar-e-Sharif. The wool used is hand spun and then dyed using natural vegetable dyes before being hand knotted using a unique technique of twisting the yarn twice before double knotting. The rugs are then transported to Pakistan where they are expertly finished including washing and trimming using the traditional methods. The word Chobi translates from traditional Afghan language Dari to mean wood, referring to the natural colours used in the designs. Within the last 30 years Ziegler designs have been rediscovered and old ideas revived. The wool used is from the central Ghazni province of Afghanistan. Knot count per 1sqm - Approx 140000 + knots giving a low-density pile. The benefits of a wool rug Warm and durable, wool feels beautifully soft underfoot and is long-lasting Naturally flame-retardant and odour resistant Water repellent so easier to clean Naturally biodegradable, wool is part of the circular economy and contains no micro plastics About your new rug We recommend John Lewis & Partners Rug Hold Underlay. It prevents your rug from moving underfoot and protects against colour transfer to the floor As this rug is made using natural fibres, shedding is to be expected. This will reduce over time, and should not have an impact on the lifespan or performance of your rug. When you first get your rug, please use the brush attachment on your vacuum cleaner whilst the shedding dies down. After that, when vacuuming your rug, use suction only. Rotating brushes may damage the fibres. When vacuuming your rug, use suction only. Rotating brushes may damage the fibres Blot any spills with a clean, dry cloth. Do not rub or use harsh detergents. Textile backed Attend to spillages immediately and blot with a clean, dry cloth to prevent staining. Dilute a small amount of appropriate carpet shampoo in water. Dampen a colourfast cloth in the diluted shampoo solution and dab the rug, lightly agitating, moving in the direction of the pile. Treat the whole rug and not just the affected area. To restore the appearance of the affected area, use a soft bristled brush to gently comb in the direction of the pile. Allow the rug to thoroughly dry.
I love this Oriental Ziegler rug for its bold red colour and intricate pattern, which can add a touch of luxury and richness to a variety of interiors. It works particularly well in traditional or eclectic spaces, where its detailed design can be highlighted against neutral walls and understated furniture. For styling tips, consider layering it over a plain hardwood or stone floor to let the colours stand out, and pair it with plush, classic furnishings or modern pieces in complementary shades for contrast. Given its size, it’s ideal for larger living rooms or dining areas where it can act as a statement piece and anchor the room’s layout. Practical tip - keep an eye on its maintenance, as the bold colour will hide dirt but regular gentle cleaning will help preserve its vibrant appearance.
Clara Reynolds
Flitch Interior Stylist
Dimensions can be found on John Lewis's website here