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A selection of truly unique and totally individual traditional hand-knotted rugs, this range from Gooch Oriental showcases rugs created by different artisans across town and village locations across the world, including traditional Persian creations. Each piece is carefully selected by the Gooch Oriental team to ensure it's authenticity, quality and finish. Each one is knotted by hand, an intricate process using traditional hand knotting techniques. As such, no two pieces are the same, meaning you can add an authentic and unique piece of crafted design into your home, whilst supporting this heritage industry. The Afghan Ziegler style (or Chobi style) is mainly made by Turkmen tribes of Afghanistan settled in the northern provinces of Faryab, Jawozjan, and Mazar-e-Sharif. The wool used is hand spun and then dyed using natural vegetable dyes before being hand knotted using a unique technique of twisting the yarn twice before double knotting. The rugs are then transported to Pakistan where they are expertly finished including washing and trimming using the traditional methods. The word ‘’Chobi ‘’ translates from traditional Afghan language Dari to mean ‘wood’, referring to the natural colours used in the designs. Within the last 30 years Ziegler designs have been rediscovered and old ideas revived. The wool used is from the central Ghazni province of Afghanistan. Knot count per 1sqm – Approx 140000 + knots giving a low-density pile. About your new rug We recommend. It prevents your rug from moving underfoot and protects against colour transfer to the floor Natural fibres may shed. This will reduce over time, and shouldn’t affect your rug’s lifespan or performance When vacuuming your rug, use suction only. Rotating brushes may damage the fibres Blot any spills with a clean, dry cloth. Do not rub or use harsh detergents. Textile backed
I really like this rug’s classic design combined with a rich blue palette-it's a versatile piece that can anchor both traditional and contemporary interiors. Its generous size makes it great for larger living rooms or dining spaces, offering a focal point that helps define and soften the area. When styling, consider pairing it with neutral furniture to let the pattern and colour stand out, or combine it with wooden tones for a warm, inviting look. Practical tips include making sure it’s under furniture to keep it in place and layering with smaller, textured accessories for added depth. Overall, it’s a statement piece that balances elegance with everyday practicality.
Evan Carter
Flitch Interior Stylist
Dimensions can be found on John Lewis's website here