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A selection of truly unique and totally individual traditional hand-knotted rugs, this range from Gooch Oriental showcases rugs created by different artisans across town and village locations across the world, including traditional Persian creations. Each piece is carefully selected by the Gooch Oriental team to ensure it's authenticity, quality and finish. Each one is knotted by hand, an intricate process using traditional hand knotting techniques. As such, no two pieces are the same, meaning you can add an authentic and unique piece of crafted design into your home, whilst supporting this heritage industry. The supreme Kazak design is mainly made by the Hazara Tribes of Afghanistan. The design and patterns of Kazak rugs are taken from old Caucasian rugs (Caucasian carpets are from the areas south, east and north of the mountain chain of the Caucasus, Russia). The wool yarns used are all hand spun and dyed using only natural dyes such as cochineal and indigo, which adds to their dramatic and vibrant appearance. Once dyed and hand knotted on a cotton warp base in Afghanistan the rugs are then transported over to Pakistan where they are expertly finished including washing and trimming. The method used to hand make a Kazak rug is called ChappatBaft or Flat woven. Kazak rug weavers are faithful in using traditional bold colour and design mainly with geometrical motifs including a mixture of diamond and circle shapes as well as representations of animals, people and nature. In 1sqm of a Supreme Kazak rug there would be around 160000 + knots giving a fine-density pile. About your new rug We recommend John Lewis & Partners Rug Hold Underlay. It prevents your rug from moving underfoot and protects against colour transfer to the floor Natural fibres may shed. This will reduce over time, and shouldn't affect your rug's lifespan or performance When vacuuming your rug, use suction only. Rotating brushes may damage the fibres Blot any spills with a clean, dry cloth. Do not rub or use harsh detergents. Textile backed
I love the Gooch Oriental Supreme Kazak Rug because of its bold red colour and intricate pattern, which instantly adds warmth and character to a space. It works particularly well in traditional or eclectic interiors, but could also provide a striking focal point in more contemporary settings when paired with minimal furniture. Practical styling tips include layering it over neutral carpets to bring depth, or using it as a statement piece in a living room or dining area. Ensure the rug is well-soaked in natural light to highlight its colours and details, and consider adding complementary textiles - such as cushions or throws - to tie the look together.
Evan Carter
Flitch Interior Stylist
Dimensions can be found on John Lewis's website here