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A selection of truly unique and totally individual traditional hand-knotted rugs, this range from Gooch Oriental showcases rugs created by different artisans across town and village locations across the world, including traditional Persian creations. Each piece is carefully selected by the Gooch Oriental team to ensure it's authenticity, quality and finish. Each one is knotted by hand, an intricate process using traditional hand knotting techniques. As such, no two pieces are the same, meaning you can add an authentic and unique piece of crafted design into your home, whilst supporting this heritage industry. The Sultani collection is very similar is design and style to that of the Khurjeen design. We started producing this collection in 2010 using traditional designs but with a slightly modern touch. Like Khurjeen rugs the Sultani collection is woven and made by the same Hazara tribe based in central and Northern Afghanistan in the Bamyan and Kabul provinces. We use Afghan Ghazni Wool which are hand spun using natural vegetable dyes such as Walnut, Pomegranate, Root plants and saffron. Once dyed and hand knotted onto a cotton warp base in Afghanistan the rugs are transported over to Pakistan where they are expertly finished including washing and trimming. In 1 sqm of a Sultani rug there would be around 140000 + knots. About your new rug We recommend John Lewis & Partners Rug Hold Underlay. It prevents your rug from moving underfoot and protects against colour transfer to the floor Natural fibres may shed. This will reduce over time, and shouldn’t affect your rug’s lifespan or performance When vacuuming your rug, use suction only. Rotating brushes may damage the fibres Blot any spills with a clean, dry cloth. Do not rub or use harsh detergents. Textile backed
I love the Gooch Oriental Sultani rug for its versatile and timeless appeal; the grey palette ensures it complements a wide range of interiors, from contemporary to traditional. Its pattern adds subtle visual interest without overpowering the space, making it ideal for living rooms or bedrooms. When styling, consider pairing it with neutral or muted furnishings for a sophisticated look, or layer it with colourful cushions and throws to add warmth. Its generous size (L303 x W244 cm) makes it a practical choice for anchoring larger areas or defining zones within open-plan spaces, and its durable quality ensures it will withstand daily wear while maintaining its character.
Evan Carter
Flitch Interior Stylist
Dimensions can be found on John Lewis's website here