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A selection of truly unique and totally individual traditional hand-knotted rugs, this range from Gooch Oriental showcases rugs created by different artisans across town and village locations across the world, including traditional Persian creations. Each piece is carefully selected by the Gooch Oriental team to ensure it's authenticity, quality and finish. Each one is knotted by hand, an intricate process using traditional hand knotting techniques. As such, no two pieces are the same, meaning you can add an authentic and unique piece of crafted design into your home, whilst supporting this heritage industry. About your new rug We recommend John Lewis & Partners Rug Hold Underlay. It prevents your rug from moving underfoot and protects against colour transfer to the floor Natural fibres may shed. This will reduce over time, and shouldn’t affect your rug’s lifespan or performance When vacuuming your rug, use suction only. Rotating brushes may damage the fibres Blot any spills with a clean, dry cloth. Do not rub or use harsh detergents
I love the Gooch Oriental Sultani rug for its vibrant blue tones and intricate pattern, which can act as a statement piece in various interiors. It works particularly well in eclectic or boho-inspired spaces, but can also bring a pop of colour into more neutral, modern settings. When styling with this rug, consider pairing it with wooden or rattan furniture to enhance its oriental charm, or keep surroundings minimal to let the rug be the focal point. Cushion and throw choices in complementary colours can help tie the look together. Its size makes it versatile for both living rooms and larger bedrooms, anchoring a seating area or creating visual interest under a bed.
Imani Lewis
Flitch Interior Stylist
Dimensions can be found on John Lewis's website here