Gooch Oriental Pictorial Rug, Grey, L310 x W196 cm
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John Lewis
Gooch Oriental Pictorial Rug, Grey, L310 x W196 cm
Out of Stock
Price History
Description
A selection of truly unique and totally individual traditional hand-knotted rugs, this range from Gooch Oriental showcases rugs created by different artisans across town and village locations across the world, including traditional Persian creations. Each piece is carefully selected by the Gooch Oriental team to ensure its authenticity, quality and finish. Each one is knotted by hand, an intricate process using traditional hand knotting techniques. As such, no two pieces are the same, meaning you can add an authentic and unique piece of crafted design into your home, whilst supporting this heritage industry. The Pictorial collection is very similar is design and style to that of the Khurjeen design. We started producing this collection in 2010 using traditional designs but with a slightly modern touch. Like Khurjeen rugs the Pictorial collection is woven and made by the same Hazara tribe based in central and Northern Afghanistan in the Bamyan and Kabul provinces. We use Afghan Ghazni Wool which are hand spun using natural vegetable dyes such as Walnut, Pomegranate, Root plants and saffron. Once dyed and hand knotted onto a cotton warp base in Afghanistan the rugs are transported over to Pakistan where they are expertly finished including washing and trimming. Knot Count: In 1 sqm of a Pictorial rug there would be around 140000 + knots. About your new rug We recommend John Lewis & Partners Rug Hold Underlay. It prevents your rug from moving underfoot and protects against colour transfer to the floor Natural fibres may shed. This will reduce over time, and shouldn’t affect your rug’s lifespan or performance When vacuuming your rug, use suction only. Rotating brushes may damage the fibres Blot any spills with a clean, dry cloth. Do not rub or use harsh detergents. Textile backed
Our Stylist Says
The Gooch Oriental rug in grey is a versatile piece that works well in both contemporary and traditional interiors, adding a touch of vintage charm with its detailed pattern. I love how its neutral palette makes it easy to pair with various colour schemes, from sleek modern schemes to eclectic boho styles. It’s particularly effective layered over hardwood or concrete floors, anchoring a living space while adding warmth and texture. For practical styling, consider keeping furniture low and streamlined to showcase the rug’s full pattern, and complement it with soft textiles and minimalist accessories to highlight its understated elegance. This rug is a great option for adding a stylish statement without overwhelming the room.
Evan Carter
Flitch Interior Stylist
Dimensions
Dimensions can be found on John Lewis's website here
About John Lewis
A Legacy of Innovation and Inclusion
John Lewis started as a small shop on London's Oxford Street in 1864. Today, it's part of a bigger family called the John Lewis Partnership, which also includes Waitrose stores.
What makes them special is that they're owned by their employees, known as 'Partners'. The idea, from the beginning, was to give everyone a say in how the business was run. With over 74,000 Partners (employees) at the heart of its operations, the essence of John Lewis's vision, from over a century ago, still echoes today being the largest employee-owned venture.
Adapting to Changing Times
Like many stores, John Lewis has had to change with the times. They've closed some shops but have grown their online business a lot, especially when more people started shopping online during the COVID-19 pandemic.
Their history is filled with key moments, like buying Peter Jones in 1905, adding Waitrose in 1937, and starting their website in 2001. They've always tried to adapt and stay relevant.
Commitment to a Greater Purpose
John Lewis believes in doing good and making the world a better place. This is seen in the way they treat their employees and customers. For example, in 2021, they were the first big UK store to give parents six months paid leave when they have a baby and two weeks paid leave if they lose a pregnancy. They've been around for over a century and always aim to do the right thing by everyone.
