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A selection of truly unique and totally individual traditional hand-knotted rugs, this range from Gooch Oriental showcases rugs created by different artisans across town and village locations across the world, including traditional Persian creations. Each piece is carefully selected by the Gooch Oriental team to ensure it's authenticity, quality and finish. Each one is knotted by hand, an intricate process using traditional hand knotting techniques. As such, no two pieces are the same, meaning you can add an authentic and unique piece of crafted design into your home, whilst supporting this heritage industry. About your new rug We recommend John Lewis & Partners Rug Hold Underlay. It prevents your rug from moving underfoot and protects against colour transfer to the floor Natural fibres may shed. This will reduce over time, and shouldn’t affect your rug’s lifespan or performance When vacuuming your rug, use suction only. Rotating brushes may damage the fibres Blot any spills with a clean, dry cloth. Do not rub or use harsh detergents
I love this rug because of its rich blue tones and intricate Mamluk-inspired design, which can instantly add colour and character to a range of interiors. It works particularly well in living rooms or bedrooms with neutral palettes, bringing a touch of Moroccan elegance without feeling too formal. For styled spaces, try pairing it with wooden furniture or soft textiles to create a layered, inviting look. Practical styling tip: consider placing it under a coffee table or at the foot of a bed to anchor the space while allowing the pattern and colour to shine. It’s versatile enough to complement both contemporary and bohemian interiors, making it a real statement piece that doesn’t overpower the room.
Anaya Kapoor
Flitch Interior Stylist
Dimensions can be found on John Lewis's website here