Gooch Oriental Loribaft Rug, Red, L290 x W197 cm
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John Lewis
Gooch Oriental Loribaft Rug, Red, L290 x W197 cm
Out of Stock
Price History
Description
A selection of truly unique and totally individual traditional hand-knotted rugs, this range from Gooch Oriental showcases rugs created by different artisans across town and village locations across the world, including traditional Persian creations. Each piece is carefully selected by the Gooch Oriental team to ensure it's authenticity, quality and finish. Each one is knotted by hand, an intricate process using traditional hand knotting techniques. As such, no two pieces are the same, meaning you can add an authentic and unique piece of crafted design into your home, whilst supporting this heritage industry. The Loribaft Gabbeh collection is one of the most popular designs. Our main production areas of this quality is Dawlat Abad and Andkhoy in Faryab province of Afghanistan. The nomadic Uzbek and Turkmen tribe weave this specific Loribaft quality. The design we use are mainly inspired by the Persian Loribaft Gabbeh Designs. Like our other qualities we use hand spun Ghazni Wool, the foundation is cotton and we use pure natural dyes and has approximately 140000+ knots in a sq-meter. Once dyed and hand knotted on a cotton warp base in Afghanistan the rugs are then transported over to Pakistan where they are expertly finished including washing and trimming. Our Loribaft quality is usually slightly thicker and coarser than some of our other qualities. About your new rug We recommend. It prevents your rug from moving underfoot and protects against colour transfer to the floor Natural fibres may shed. This will reduce over time, and shouldn’t affect your rug’s lifespan or performance When vacuuming your rug, use suction only. Rotating brushes may damage the fibres Blot any spills with a clean, dry cloth. Do not rub or use harsh detergents. Textile backed
Our Stylist Says
This Loribaft rug in vibrant reds is a fantastic way to inject colour and warmth into both traditional and contemporary interiors. I love how its bold pattern and rich hues can anchor a space-pair it with neutral furniture for a pop of colour or incorporate other warm tones for a cosy, layered look. Practical styling tips include layering with a simple, understated sofa or setting it beneath a glass coffee table to highlight its intricate design. It's versatile enough to work in living rooms, bedrooms, or even hallways, offering both visual interest and comfort underfoot. Just remember to consider its size relative to your space to optimise impact without overwhelming the room.
Adrian Wells
Flitch Interior Stylist
Dimensions
Dimensions can be found on John Lewis's website here
About John Lewis
A Legacy of Innovation and Inclusion
John Lewis started as a small shop on London's Oxford Street in 1864. Today, it's part of a bigger family called the John Lewis Partnership, which also includes Waitrose stores.
What makes them special is that they're owned by their employees, known as 'Partners'. The idea, from the beginning, was to give everyone a say in how the business was run. With over 74,000 Partners (employees) at the heart of its operations, the essence of John Lewis's vision, from over a century ago, still echoes today being the largest employee-owned venture.
Adapting to Changing Times
Like many stores, John Lewis has had to change with the times. They've closed some shops but have grown their online business a lot, especially when more people started shopping online during the COVID-19 pandemic.
Their history is filled with key moments, like buying Peter Jones in 1905, adding Waitrose in 1937, and starting their website in 2001. They've always tried to adapt and stay relevant.
Commitment to a Greater Purpose
John Lewis believes in doing good and making the world a better place. This is seen in the way they treat their employees and customers. For example, in 2021, they were the first big UK store to give parents six months paid leave when they have a baby and two weeks paid leave if they lose a pregnancy. They've been around for over a century and always aim to do the right thing by everyone.
