Gooch Oriental Loribaft Rug, L296 x W209 cm, Multi
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John Lewis
Gooch Oriental Loribaft Rug, L296 x W209 cm, Multi
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Description
A selection of truly unique and totally individual traditional hand-knotted rugs, this range from Gooch Oriental showcases rugs created by different artisans across town and village locations across the world, including traditional Persian creations. Each piece is carefully selected by the Gooch Oriental team to ensure it's authenticity, quality and finish. Each one is knotted by hand, an intricate process using traditional hand knotting techniques. As such, no two pieces are the same, meaning you can add an authentic and unique piece of crafted design into your home, whilst supporting this heritage industry. Semi plain in design, the Gabbeh rug is as versatile as it is luxurious. Hand woven by Turkoman tribes in the province of Aqchae of Northern Afghanistan and made using 100% hand-spun wool on a cotton warp. The natural wool used creates a unique semi plain pattern, meaning the colours can vary from light to dark natural, grey and cream shades due to the variances in the natural wool. Some include warn dyed shades of the same wool yarn and woven into a striped pattern such as this. The rugs are then transported over to Pakistan where they are expertly finished including washing and trimming. In 1sqm of Gabbeh rugs there are around 150000+ knots giving it a mid-density pile. The benefits of a wool rug Warm and durable, wool feels beautifully soft underfoot and is long-lasting Naturally flame-retardant and odour resistant Water repellent so easier to clean Naturally biodegradable, wool is part of the circular economy and contains no micro plastics About your new rug We recommend John Lewis & Partners Rug Hold Underlay. It prevents your rug from moving underfoot and protects against colour transfer to the floor As this rug is made using natural fibres, shedding is to be expected. This will reduce over time, and should not have an impact on the lifespan or performance of your rug. When you first get your rug, please use the brush attachment on your vacuum cleaner whilst the shedding dies down. After that, when vacuuming your rug, use suction only. Rotating brushes may damage the fibres. When vacuuming your rug, use suction only. Rotating brushes may damage the fibres Blot any spills with a clean, dry cloth. Do not rub or use harsh detergents. Textile backed Attend to spillages immediately and blot with a clean, dry cloth to prevent staining. Dilute a small amount of appropriate carpet shampoo in water. Dampen a colourfast cloth in the diluted shampoo solution and dab the rug, lightly agitating, moving in the direction of the pile. Treat the whole rug and not just the affected area. To restore the appearance of the affected area, use a soft bristled brush to gently comb in the direction of the pile. Allow the rug to thoroughly dry.
Our Stylist Says
Lina Chen
Flitch Interior Stylist
Dimensions
Dimensions can be found on John Lewis's websitehere
About John Lewis
A Legacy of Innovation and Inclusion
John Lewis started as a small shop on London's Oxford Street in 1864. Today, it's part of a bigger family called the John Lewis Partnership, which also includes Waitrose stores.
What makes them special is that they're owned by their employees, known as 'Partners'. The idea, from the beginning, was to give everyone a say in how the business was run. With over 74,000 Partners (employees) at the heart of its operations, the essence of John Lewis's vision, from over a century ago, still echoes today being the largest employee-owned venture.
Adapting to Changing Times
Like many stores, John Lewis has had to change with the times. They've closed some shops but have grown their online business a lot, especially when more people started shopping online during the COVID-19 pandemic.
Their history is filled with key moments, like buying Peter Jones in 1905, adding Waitrose in 1937, and starting their website in 2001. They've always tried to adapt and stay relevant.
Commitment to a Greater Purpose
John Lewis believes in doing good and making the world a better place. This is seen in the way they treat their employees and customers. For example, in 2021, they were the first big UK store to give parents six months paid leave when they have a baby and two weeks paid leave if they lose a pregnancy. They've been around for over a century and always aim to do the right thing by everyone.