Gooch Oriental Loribaft Rug, Ivory, L303 x W245 cm
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John Lewis
Gooch Oriental Loribaft Rug, Ivory, L303 x W245 cm
Out of Stock
Price History
Description
A selection of truly unique and totally individual traditional hand-knotted rugs, this range from Gooch Oriental showcases rugs created by different artisans across town and village locations across the world, including traditional Persian creations. Each piece is carefully selected by the Gooch Oriental team to ensure its authenticity, quality and finish. Each one is knotted by hand, an intricate process using traditional hand knotting techniques. As such, no two pieces are the same, meaning you can add an authentic and unique piece of crafted design into your home, whilst supporting this heritage industry. The Loribaft Gabbeh collection is one of the most popular designs. Our main production areas of this quality is Dawlat Abad and Andkhoy in Faryab province of Afghanistan. The nomadic Uzbek and Turkmen tribe weave this specific Loribaft quality. The design we use are mainly inspired by the Persian Loribaft Gabbeh Designs. Like our other qualities we use hand spun Ghazni Wool, the foundation is cotton and we use pure natural dyes and has approximately 140000+ knots in a sq-meter. Once dyed and hand knotted on a cotton warp base in Afghanistan the rugs are then transported over to Pakistan where they are expertly finished including washing and trimming. Our Loribaft quality is usually slightly thicker and coarser than some of our other qualities. Knot Count: In 1sqm of Loribaft rugs there would be around 140000 + knots. About your new rug We recommend John Lewis & Partners Rug Hold Underlay. It prevents your rug from moving underfoot and protects against colour transfer to the floor Natural fibres may shed. This will reduce over time, and shouldn’t affect your rug’s lifespan or performance When vacuuming your rug, use suction only. Rotating brushes may damage the fibres Blot any spills with a clean, dry cloth. Do not rub or use harsh detergents. Textile backed
Our Stylist Says
The Gooch Oriental Loribaft rug is a versatile piece that adds a touch of cultural richness to any space. I love how its neutral ivory background makes it a great backdrop for both modern and traditional interiors, and the intricate pattern brings a subtle layer of texture without overwhelming the room. It works particularly well in living rooms or dining areas with natural or warm-toned furnishings, creating a cosy and inviting atmosphere. When styling, consider pairing it with wooden furniture or soft textiles in complementary hues to enhance its intricate details. For a more layered look, add tactile cushions or throws to echo the rug’s pattern and colour palette. Its sizeable format makes it an ideal anchoring piece for larger open-plan spaces, helping define zones with style.
Clara Reynolds
Flitch Interior Stylist
Dimensions
Dimensions can be found on John Lewis's website here
About John Lewis
A Legacy of Innovation and Inclusion
John Lewis started as a small shop on London's Oxford Street in 1864. Today, it's part of a bigger family called the John Lewis Partnership, which also includes Waitrose stores.
What makes them special is that they're owned by their employees, known as 'Partners'. The idea, from the beginning, was to give everyone a say in how the business was run. With over 74,000 Partners (employees) at the heart of its operations, the essence of John Lewis's vision, from over a century ago, still echoes today being the largest employee-owned venture.
Adapting to Changing Times
Like many stores, John Lewis has had to change with the times. They've closed some shops but have grown their online business a lot, especially when more people started shopping online during the COVID-19 pandemic.
Their history is filled with key moments, like buying Peter Jones in 1905, adding Waitrose in 1937, and starting their website in 2001. They've always tried to adapt and stay relevant.
Commitment to a Greater Purpose
John Lewis believes in doing good and making the world a better place. This is seen in the way they treat their employees and customers. For example, in 2021, they were the first big UK store to give parents six months paid leave when they have a baby and two weeks paid leave if they lose a pregnancy. They've been around for over a century and always aim to do the right thing by everyone.
