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A selection of truly unique and totally individual traditional hand-knotted rugs, this range from Gooch Oriental showcases rugs created by different artisans across town and village locations across the world, including traditional Persian creations. Each piece is carefully selected by the Gooch Oriental team to ensure it's authenticity, quality and finish. Each one is knotted by hand, an intricate process using traditional hand knotting techniques. As such, no two pieces are the same, meaning you can add an authentic and unique piece of crafted design into your home, whilst supporting this heritage industry. Afghan Khan or Khal Mohammadi (as the design is mainly known) rugs are only woven in the Andkhoy region of Afghanistan. The yarns are dyed and then hand knotted by the Uzbek and Turkoman people using 100% local wool. These are then transported over to Pakistan where they are expertly finished including washing and trimming. The rugs earned their name from Mr Khan Muhammad, a famous yarn dyer who developed a particular recipe to create deep intense reds sometimes so rich they could appear a mahogany/reddish brown which is unique traditional technique for this design. The rugs follow a distinctive type of patterning which once seen a few times can be easily recognised again in all its subtle and beautiful variations. In 1sqm of Khal Mohammadi rugs there would be around 150000 + knots giving a low-density pile. The benefits of a wool rug Warm and durable, wool feels beautifully soft underfoot and is long-lasting Naturally flame-retardant and odour resistant Water repellent so easier to clean Naturally biodegradable, wool is part of the circular economy and contains no micro plastics About your new rug We recommend John Lewis & Partners Rug Hold Underlay. It prevents your rug from moving underfoot and protects against colour transfer to the floor As this rug is made using natural fibres, shedding is to be expected. This will reduce over time, and should not have an impact on the lifespan or performance of your rug. When you first get your rug, please use the brush attachment on your vacuum cleaner whilst the shedding dies down. After that, when vacuuming your rug, use suction only. Rotating brushes may damage the fibres. When vacuuming your rug, use suction only. Rotating brushes may damage the fibres Blot any spills with a clean, dry cloth. Do not rub or use harsh detergents. Textile backed Attend to spillages immediately and blot with a clean, dry cloth to prevent staining. Dilute a small amount of appropriate carpet shampoo in water. Dampen a colourfast cloth in the diluted shampoo solution and dab the rug, lightly agitating, moving in the direction of the pile. Treat the whole rug and not just the affected area. To restore the appearance of the affected area, use a soft bristled brush to gently comb in the direction of the pile. Allow the rug to thoroughly dry.
The Gooch Oriental Khal Mohammadi Rug in red is a fantastic statement piece that adds colour and character to a variety of interiors. I love how its bold hue can inject warmth into neutral spaces or complement rooms with other rich tones. It works particularly well in traditional or eclectic settings, but can also serve as a striking contrast in minimalistic modern interiors. Practical styling tips include layering it over a neutral-toned carpet or floor to let the vibrant red stand out, and pairing it with understated furniture to keep the focus on the pattern. Due to its size, it’s versatile enough to sit under a dining table, in a living room, or even in a bedroom corner to create a cosy focal point.
Clara Reynolds
Flitch Interior Stylist
Dimensions can be found on John Lewis's website here