Gooch Oriental Khal Mohamadi Runner, Red, L285 x W77 cm
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John Lewis
Gooch Oriental Khal Mohamadi Runner, Red, L285 x W77 cm
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Description
A selection of truly unique and totally individual traditional hand-knotted rugs, this range from Gooch Oriental showcases rugs created by different artisans across town and village locations across the world, including traditional Persian creations. Each piece is carefully selected by the Gooch Oriental team to ensure it's authenticity, quality and finish. Each one is knotted by hand, an intricate process using traditional hand knotting techniques. As such, no two pieces are the same, meaning you can add an authentic and unique piece of crafted design into your home, whilst supporting this heritage industry. Afghan Khan or Khal Mohammadi (as the design is mainly known) rugs are only woven in the Andkhoy region of Afghanistan. The yarns are dyed and then hand knotted by the Uzbek and Turkoman people using 100% local wool. These are then transported over to Pakistan where they are expertly finished including washing and trimming. The rugs earned their name from Mr Khan Muhammad, a famous yarn dyer who developed a particular recipe to create deep intense reds sometimes so rich they could appear a mahogany/reddish brown which is unique traditional technique for this design. The rugs follow a distinctive type of patterning which once seen a few times can be easily recognised again in all its subtle and beautiful variations. In 1sqm of Khal Mohammadi rugs there would be around 150000 + knots giving a low-density pile. About your new rug We recommend. It prevents your rug from moving underfoot and protects against colour transfer to the floor Natural fibres may shed. This will reduce over time, and shouldn’t affect your rug’s lifespan or performance When vacuuming your rug, use suction only. Rotating brushes may damage the fibres Blot any spills with a clean, dry cloth. Do not rub or use harsh detergents. Textile backed
Our Stylist Says
This runner is a real statement piece with its rich red tones and intricate pattern, making it ideal for adding warmth and character to hallways or narrow spaces. I love how it combines traditional oriental design with a bold colour palette, which can elevate both classic and eclectic interiors. It works particularly well layered over neutral carpets or wooden floors, bringing a pop of colour without overpowering the room. For styling tips, consider pairing it with simple furniture and accessories to let the pattern and colour shine, or use it to create a focal point in transitional or contemporary settings. Its size makes it practical for runners, guiding the eye through a space and adding comfort underfoot.
Sienna Brooks
Flitch Interior Stylist
Dimensions
Width:
77.0cmAbout John Lewis
A Legacy of Innovation and Inclusion
John Lewis started as a small shop on London's Oxford Street in 1864. Today, it's part of a bigger family called the John Lewis Partnership, which also includes Waitrose stores.
What makes them special is that they're owned by their employees, known as 'Partners'. The idea, from the beginning, was to give everyone a say in how the business was run. With over 74,000 Partners (employees) at the heart of its operations, the essence of John Lewis's vision, from over a century ago, still echoes today being the largest employee-owned venture.
Adapting to Changing Times
Like many stores, John Lewis has had to change with the times. They've closed some shops but have grown their online business a lot, especially when more people started shopping online during the COVID-19 pandemic.
Their history is filled with key moments, like buying Peter Jones in 1905, adding Waitrose in 1937, and starting their website in 2001. They've always tried to adapt and stay relevant.
Commitment to a Greater Purpose
John Lewis believes in doing good and making the world a better place. This is seen in the way they treat their employees and customers. For example, in 2021, they were the first big UK store to give parents six months paid leave when they have a baby and two weeks paid leave if they lose a pregnancy. They've been around for over a century and always aim to do the right thing by everyone.
