Gooch Oriental Kelim Pure Wool Rug, Multi, L145 x W100cm
Enter your email address to be notified when this item is back in stock
John Lewis
Gooch Oriental Kelim Pure Wool Rug, Multi, L145 x W100cm
Out of Stock
Price History
Description
A selection of truly unique and totally individual traditional hand-knotted rugs, this range from Gooch Oriental showcases rugs created by different artisans across town and village locations across the world, including traditional Persian creations. Each piece is carefully selected by the Gooch Oriental team to ensure it's authenticity, quality and finish. Each one is knotted by hand, an intricate process using traditional hand knotting techniques. As such, no two pieces are the same, meaning you can add an authentic and unique piece of crafted design into your home, whilst supporting this heritage industry. The Chobi kelim/Maimana Chobi kilims are woven by Uzbek people in the town of Maimana and the surrounding villages in North Western Afghanistan before being transported over to Pakistan where they are expertly finished including washing. The Maimana Chobi Kilims are based on traditional patterns of the original Maimana Kilim. They are bold geometric and flowery designs with a stunning decorative and rich vibrant colours. They are woven using wool on a cotton base using the same traditional dyeing methods as the original weavers. Kelims do not have a pile, but they are very hard wearing. Kelims are reversible and unlike a piled rug the colour doesn't look any different from either end. The benefits of a wool rug Warm and durable, wool feels beautifully soft underfoot and is long-lasting Naturally flame-retardant and odour resistant Water repellent so easier to clean Naturally biodegradable, wool is part of the circular economy and contains no micro plastics About your new rug We recommend John Lewis & Partners Rug Hold Underlay. It prevents your rug from moving underfoot and protects against colour transfer to the floor As this rug is made using natural fibres, shedding is to be expected. This will reduce over time, and should not have an impact on the lifespan or performance of your rug. When you first get your rug, please use the brush attachment on your vacuum cleaner whilst the shedding dies down. After that, when vacuuming your rug, use suction only. Rotating brushes may damage the fibres. When vacuuming your rug, use suction only. Rotating brushes may damage the fibres Blot any spills with a clean, dry cloth. Do not rub or use harsh detergents. Textile backed Attend to spillages immediately and blot with a clean, dry cloth to prevent staining. Dilute a small amount of appropriate carpet shampoo in water. Dampen a colourfast cloth in the diluted shampoo solution and dab the rug, lightly agitating, moving in the direction of the pile. Treat the whole rug and not just the affected area. To restore the appearance of the affected area, use a soft bristled brush to gently comb in the direction of the pile. Allow the rug to thoroughly dry.
Our Stylist Says
This rug is a fantastic addition for adding colour and pattern to a variety of interiors. I love its vibrant, geometric design and the all-natural wool feel, which brings warmth and texture underfoot. It works particularly well in contemporary spaces that could benefit from a boho or global-inspired touch, but it also pairs nicely with neutral, minimalist decor to inject some personality. For styling, consider layering it over a larger neutral rug to create visual interest or using it as a statement piece in a living room or bedroom. Its versatile size makes it practical for defining a seating area or adding a splash of pattern in smaller spaces like hallways or beside beds.
Imani Lewis
Flitch Interior Stylist
Dimensions
Dimensions can be found on John Lewis's website here
About John Lewis
A Legacy of Innovation and Inclusion
John Lewis started as a small shop on London's Oxford Street in 1864. Today, it's part of a bigger family called the John Lewis Partnership, which also includes Waitrose stores.
What makes them special is that they're owned by their employees, known as 'Partners'. The idea, from the beginning, was to give everyone a say in how the business was run. With over 74,000 Partners (employees) at the heart of its operations, the essence of John Lewis's vision, from over a century ago, still echoes today being the largest employee-owned venture.
Adapting to Changing Times
Like many stores, John Lewis has had to change with the times. They've closed some shops but have grown their online business a lot, especially when more people started shopping online during the COVID-19 pandemic.
Their history is filled with key moments, like buying Peter Jones in 1905, adding Waitrose in 1937, and starting their website in 2001. They've always tried to adapt and stay relevant.
Commitment to a Greater Purpose
John Lewis believes in doing good and making the world a better place. This is seen in the way they treat their employees and customers. For example, in 2021, they were the first big UK store to give parents six months paid leave when they have a baby and two weeks paid leave if they lose a pregnancy. They've been around for over a century and always aim to do the right thing by everyone.
