Gooch Oriental Hamadan Rug, Red, L220 x W149 cm
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John Lewis
Gooch Oriental Hamadan Rug, Red, L220 x W149 cm
Out of Stock
Price History
Description
A selection of truly unique and totally individual traditional hand-knotted rugs, this range from Gooch Oriental showcases rugs created by different artisans across town and village locations across the world, including traditional Persian creations. Each piece is carefully selected by the Gooch Oriental team to ensure it's authenticity, quality and finish. Each one is knotted by hand, an intricate process using traditional hand knotting techniques. As such, no two pieces are the same, meaning you can add an authentic and unique piece of crafted design into your home, whilst supporting this heritage industry. Hamadan is a province in the west of Iran with a capital city of the same name. The rugs are handmade using home looms within local communities. You may find pieces that have similar intricate styling, but none will be identical. In the past only vegetable dyes were used, but now chemical dyes are also used for the wool. With 200000+ knots to the square metre, Hamadan rugs have a mid-density pile. For more information on this rug, email [email protected] About your new rug We recommend John Lewis & Partners Rug Hold Underlay. It prevents your rug from moving underfoot and protects against colour transfer to the floor Natural fibres may shed. This will reduce over time, and shouldnt affect your rugs lifespan or performance When vacuuming your rug, use suction only. Rotating brushes may damage the fibres Blot any spills with a clean, dry cloth. Do not rub or use harsh detergents. Textile backed
Our Stylist Says
I love this rug for its rich, warm tones and classic oriental design, which makes it a versatile piece in both traditional and eclectic interiors. It works particularly well layered over neutral or lighter flooring to add depth and colour, or as a statement piece in a more pared-back space. Styling tips include pairing it with natural textiles like linen or wool, and balancing its bold pattern with simple furniture to let the rug truly shine. In smaller spaces, it’s perfect for creating a cosy nook, while in larger rooms, it anchors seating areas effectively. Its size and hue make it an excellent choice for adding warmth and character to living rooms, dining spaces, or even a study.
Evan Carter
Flitch Interior Stylist
Dimensions
Width:
149.0cmAbout John Lewis
A Legacy of Innovation and Inclusion
John Lewis started as a small shop on London's Oxford Street in 1864. Today, it's part of a bigger family called the John Lewis Partnership, which also includes Waitrose stores.
What makes them special is that they're owned by their employees, known as 'Partners'. The idea, from the beginning, was to give everyone a say in how the business was run. With over 74,000 Partners (employees) at the heart of its operations, the essence of John Lewis's vision, from over a century ago, still echoes today being the largest employee-owned venture.
Adapting to Changing Times
Like many stores, John Lewis has had to change with the times. They've closed some shops but have grown their online business a lot, especially when more people started shopping online during the COVID-19 pandemic.
Their history is filled with key moments, like buying Peter Jones in 1905, adding Waitrose in 1937, and starting their website in 2001. They've always tried to adapt and stay relevant.
Commitment to a Greater Purpose
John Lewis believes in doing good and making the world a better place. This is seen in the way they treat their employees and customers. For example, in 2021, they were the first big UK store to give parents six months paid leave when they have a baby and two weeks paid leave if they lose a pregnancy. They've been around for over a century and always aim to do the right thing by everyone.
